Sales Enablement Manager

Coder is hiring its first Sales Enablement Manager for EMEA, who will sit within our Content & Learning pillar and report directly to the Head of Sales Enablement. You will be the enablement presence for the region, creating and adapting content, building programs, and supporting the EMEA sales team across a diverse set of markets.

This is an individual contributor role for someone who thrives in a build-from-scratch environment, knows how enterprise sales work across EMEA, and can move between content creation, regional training, and cross-functional collaboration without losing momentum. You'll work closely with the global enablement team, Marketing, and Product Marketing while independently owning the regional agenda.

If you're someone who knows that a playbook that works in North America doesn't automatically work in EMEA, loves building things that sales teams actually use, and wants to be the first enablement hire in a region with real room to shape how it's done, this role is for you.

This position follows a hybrid work model. Candidates should be local and able to work from our London office on a regular weekly basis, with scheduling flexibility.

What you’ll do here

• Create and adapt sales enablement content for EMEA markets playbooks, battlecards, competitive positioning, and training materials that reflect regional buyer dynamics, language nuance, and sales culture

• Build and deliver onboarding and ongoing training programs for EMEA sales reps, ensuring they ramp quickly and stay current on product and messaging updates

• Partner closely with Product Marketing and Marketing to translate global messaging and positioning into field-ready content that actually resonates with EMEA buyers. Pushing back constructively when global content needs regional adaptation

• Work with EMEA sales leadership and SDR leadership to understand what reps need in the field and turn that signal into content and programs that are practical and immediately useful

• Collaborate with the global Content & Learning team to ensure regional content is consistent with global standards while remaining locally relevant

• Identify gaps in the EMEA enablement program and proactively build resources to close them

What we’re looking for

• 2-4 years of experience in sales enablement, content creation, or a revenue-facing role with an EMEA focus

• Proven ability to create high-quality enablement content independently. You can go from a brief to a finished playbook without hand-holding

• Strong understanding of EMEA enterprise sales dynamics

• Comfortable working remotely and autonomously as the sole enablement person in a region. You can set your own priorities and manage up effectively

• Strong internal collaborator. You know how to consume global messaging, identify where it needs to flex for the region, and work cross-functionally to get it right

• Excellent communicator in English; additional European language proficiency a plus

• High ownership, strong judgment, and the ability to own your domain as a P3 individual contributor.

Bonus tacos if you have

• (Tacos? If you need an ice-breaker, ask how we say thanks by giving tacos!)

• Background in B2B SaaS, enabling enterprise sales teams

• Experience enabling sellers in a developer tools, infrastructure, or platform engineering context

• Familiarity with various sales platforms (Highspot, Nooks, LetterAI)

• Experience supporting partner or channel sales motions

• Prior experience as a first or early enablement hire in a region

About Coder

Coder is the leading platform for AI development Infrastructure, enabling enterprises to securely run human and AI-driven development workflows in consistent, governed environments. Coder provides self-hosted, agent-ready workspaces that unify developer productivity and platform governance. With Coder, enterprises can confidently evolve from human-only development to AI-assisted and autonomous workflows, without sacrificing security, compliance, or performance. Learn more at coder.com.

Interview process

We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders.

AI use during the interview process

As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process.

Not permitted: Using AI assistance during conversational interviews.

Permitted: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalized for using AI as long as it is done honestly.

Our use of AI in hiring

We use AI tools to help manage our recruitment process efficiently and fairly. Specifically:

• Ashby and Brainerr help us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions; it helps our team prioritize which applications to review first.

• Granola takes notes during our interview calls so our team can focus on the conversation with you.

All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment, and these practices are conducted in compliance with applicable data protection, AI governance, and labor laws. Your data is not used to train AI models.

In accordance with New York City Local Law 144, an independent bias audit has been conducted on "Automated Employment Decision Tools"; results are available for Ashby.

If you're applying for a role at Coder and have questions about how we use AI in our process, or if you'd like to request information about the data we collect, please contact [email protected].

Coder is a proud Equal Opportunity Employer

We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.