Senior Google Analytics Specialist

Job Description : Senior Google Analytics Specialist (Remote US EST Hours)

Location : India (Remote)

Shift : US EST Hours

Experience : 4-6 Years

Role Type : Full-time, Individual Contributor

Role :

- Expertise in GA4, GTM (Web + Server-Side), BigQuery, SQL, and marketing analytics, along with the ability to collaborate directly with US-based stakeholders.

- Ability to operate as the primary analytics partner with US-based manufacturing MNC team for marketing, product, and leadership teams, delivering insights, building scalable tracking frameworks, and ensuring world-class data quality for decision making.

Job Responsibilities :

- Lead the end-to-end GA4 architecture, event taxonomy, and cross-domain tracking setup.

- Build and maintain advanced GTM configurations (client-side + server-side).

- Own the GA4 BigQuery data pipeline and write complex SQL for modeling and analysis.

- Develop multi-touch attribution models, funnel analyses, and marketing performance insights.

- Build automated dashboards in Looker Studio, Tableau, or Power BI for executive reporting.

- Ensure compliance with GDPR, CCPA, Consent Mode v2, and data governance best practices.

- Collaborate with engineering teams on data layer design for web and SPA frameworks.

- Mentor junior analysts and serve as the subject matter expert for analytics best practices.

- Work closely with US teams during US EST business hours.

Experience :

- 4-6 years of hands-on digital analytics experience.

- Expert-level proficiency in GA4, GTM (Web + Server-Side), and BigQuery SQL.

- Strong understanding of JavaScript, HTML, DOM, and Data Layer architecture.

- Experience with eCommerce tracking, enhanced measurement, and SPA tracking (React/Angular).

- Strong knowledge of marketing analytics, attribution, and experimentation frameworks.

- Excellent communication skills with the ability to present insights to senior stakeholders.

- Ability to work independently in a remote environment and align with US EST hours.

Preferred Skills (Highly Advantageous) :

- Experience with GCP, Cloud Functions, or cloud-based ETL workflows.

- Exposure to CDPs (Segment, Tealium, mParticle).

- Experience with server-side tracking for Meta, Google Ads, LinkedIn.

- Familiarity with A/B testing tools (VWO, Optimizely).

- Knowledge of cookie compliance tools (OneTrust, Cookiebot).

- Python for data analysis or automation.

Critical Certifications (Preferred) :

- Google Analytics Certification (GA4)

- Google Tag Manager Certification

- Google Cloud Digital Leader / GCP Data Engineer Associate

- Looker Studio or Tableau Analyst Certification

- Adobe Analytics Business Practitioner (bonus)

Skills

Google Analytics, Google Tag Manager, SQL, BigQuery, Web Analytics, eCommerce, Looker, Tableau