Adobe Journey Optimizer

Responsibilities:

• Implement AEP data pipelines: Sources, datasets, XDM schemas, identity namespaces, and profile stitching.
• Configure AEP RT-CDP: Segments, audiences, destinations (e. g., email/SMS, ad platforms), consent, and governance controls.
• Build AJO journeys and campaigns: Triggers, eligibility rules, orchestration logic, templates, personalization, and experimentation.
• Integrate event sources (streaming, batch), edge implementations, and decisioning.
• Establish monitoring and QA: data quality checks, segment population, journey performance, deliverability, and error handling.
• Collaborate with QA, Analytics, and Marketing Ops; document solutions and runbooks; provide L3 support.
• Ensure privacy/compliance: Consent, opt-outs, data retention, PII handling, and regulatory adherence.
• Optimize performance: throughput, latency, identity match rates, and downstream activation success.

Requirements:

• Strong hands-on AEP: XDM schema design, identity resolution, profiles, segments, sources/destinations.
• AJO: Journey design, event triggers, audience eligibility, templates, offers/personalization, throttling, frequency capping.
• Edge network basics and tag management (Adobe Launch / other TMS).
• Practical experience with JSON, APIs, webhooks, and data transformation.
• Understanding of data privacy, consent frameworks, and enterprise governance.

Nice-to-Have:

• Adobe Target/Offers decisioning, Adobe Campaign integration, and message rendering for email/SMS/push.
• Experience with Kafka/Kinesis, Snowflake/BigQuery, and ETL/ELT tools.
• Basic scripting: Python/Node for utilities; CI/CD for configuration as code.
• Familiarity with customer data platforms (CDPs) and cross-channel activation patterns.

Skills

AEP, AJO, Adobe Experience Platform, Adobe Journey Optimizer, XDM