(2) Associate Vice-President, Brand & Experience

Implement Imprint's visual identity and marketing strategy, overseeing branding, print materials, attendee experience, and promotional campaigns.

Responsibilities & Expectations

• Help the Co-Vice-Presidents, Brand & Experience, design and execute engaging campaigns to promote the Imprint Conference throughout the year
• Design conference materials (delegate book, menus, itineraries, name cards, place cards, etc.)
• Ensure all marketing materials align with the theme and associated brand standards
• Regularly update Imprint's brand book and vision board
• Support the development and execution of plans for contests and giveaways
• Deliver on established strategy for boothing engagement
• Contribute to the creation of conference and launch event presentation slides
• Design team merch and other materials for attendees and the team
• Attend mandatory scheduled meetings

Qualifications

• Understanding of the implementation of a cohesive marketing strategy
• Skills in graphic design and Adobe Creative Suite considered an asset
• Strong interpersonal communication skills and knowledge of marketing trends
• Previous experience working in a team is an asset

Learning Outcomes

• Strategic branding and campaign planning experience
• Hands-on design and creative direction skills
• Opportunity to build a robust marketing portfolio
• Ability to follow instructions and guidelines

Time Commitment

• 3 to 5 hours per week with additional time around events
• Must not be on exchange/away for co-op during the 2026/2027 academic year