PPC Specialist

Skills & Experience:

• Planning, executing, and refining paid media campaigns across multiple digital channels
• Managing campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, YouTube, and Display Networks
• Conducting keyword research and audience analysis to improve targeting effectiveness
• Developing bidding strategies and budget allocation plans to maximise return on investment
• Monitoring key metrics and identifying ways to enhance campaign performance
• Managing Search, Display, Shopping, Performance Max, Remarketing, and other paid media campaigns
• Implementing conversion tracking and ensuring accurate campaign measurement
• Analysing advertising data to uncover trends, opportunities, and areas for improvement
• Creating performance reports and presenting actionable insights to stakeholders
• Collaborating with Digital Marketing, Content, CRM, eCommerce, and Creative teams to achieve campaign objectives
• Excellent reporting skills with the ability to translate campaign data into clear recommendations for stakeholders
• Experience working with eCommerce, lead generation, or B2B PPC campaigns is advantageous
• Pay-Per-Click (PPC) campaign management and optimisation
• Google Ads and Microsoft Advertising platforms
• Audience targeting, campaign structure development, and budget management
• Conversion tracking, Google Tag Manager, and Google Analytics 4 (GA4)
• Performance analysis using metrics such as CTR, CPC, CPA, ROAS, ROI, Quality Score, and Conversion Rate
• Testing and optimisation methodologies that improve campaign efficiency
• Data-driven decision-making and strategic campaign planning
• eCommerce, lead generation, or B2B paid advertising environments

Qualification:

• Diploma or Degree in Digital Marketing, Marketing, Commerce, Business, or a related field
• Google Ads, Meta, LinkedIn, or other paid media certifications highly advantageous
• Google Analytics certifications beneficial

Register now!

For more exciting Digital Marketing vacancies, please visit: https://www.communicate.co.za/

I also specialise in recruiting in the following: Digital Marketing, Performance Marketing, Paid Media, PPC Specialists, Google Ads Specialists, Social Media Advertising, Growth Marketing, Digital Campaign Management, Marketing Analytics, Programmatic Advertising, E-commerce Marketing, Demand Generation

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