PPC Specialist

Job Description:

This role involves:

• Managing PPC campaigns across Google Ads, Bing Ads, and paid social platforms
• Monitoring and optimising bids, budgets, and targeting strategies
• Analysing click-through rates, conversion metrics, and campaign performance data
• Conducting A/B testing to improve campaign effectiveness
• Performing landing page analysis and conversion rate optimisation
• Developing campaign reports and presenting actionable insights to stakeholders
• Identifying opportunities to improve ROI and customer acquisition performance
• Staying current with platform updates, industry trends, and best practices

• Minimum 3 years' experience managing PPC campaigns
• Strong knowledge of Google Ads, Bing Ads, and paid media strategies
• Experience with campaign reporting and performance analysis
• Proven ability to optimise campaigns for conversions and ROI
• Understanding of landing page performance and conversion rate optimisation
• Experience conducting A/B testing and campaign experimentation

• Degree or Diploma in Marketing, Digital Marketing, Business, or related field advantageous
• Google Ads certifications advantageous

For more information connect with us on www.communicate.co.za and register your CV to create a profile and view all our Digital Marketing recruitment vacancies.

I partner with professionals across Performance Marketing, Paid Media, Growth Marketing, Marketing Analytics, PPC, and Digital Advertising.

Let us assist you with your career. For further Digital Marketing jobs, PPC Specialist jobs, Paid Media jobs, Performance Marketing vacancies, Search Engine Marketing (SEM) opportunities, Google Ads Specialist positions and Digital Advertising roles.

If you have not had any response in two weeks, please consider your application unsuccessful. Your profile will be kept on our database, and we will connect with you regarding any other suitable roles or positions.