SEM Lead
ComparePower is seeking a talented marketing leader to join our dynamic and growing team. The SEM Lead will be responsible for execution of the paid search program. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a high growth performance culture in a fast paced and entrepreneurial environment that rewards top performers.
About Us
ComparePower (ComparePower.com ) is a technology enabled sales and marketing company based in Dallas. Since 2009, the company has been on a mission to simplify the complexities that exist in the deregulated Texas electricity market. With over 50,000 reviews and 4 million users, ComparePower has become the most highly rated platform in the industry for consumers and businesses to shop, compare, and select an energy provider. We believe every Texan deserves genuine satisfaction with their electricity rate choice and should enjoy the experience of choosing.
Position Summary
In this role, the SEM Lead will analyze campaign performance, align paid search solutions, and execute campaign optimizations as needed. As an integral part of the marketing team, he/she will be responsible for the execution of SEM. You will be expected to forge a deep understanding of the campaign’s daily performance and will be directly responsible for executing campaign performance levers to increase the value of the paid search program relative to ComparePower business goals. To be successful in this role an expert knowledge of paid search performance optimization levers is a must. This person will also have an in-depth knowledge of how to analyze paid search to efficiently drive new customer acquisition, and retention of existing customers for ComparePower.
Key Responsibilities:
- Manage Paid Search accounts across multiple domains
- Drive campaign optimization tactics to improve engagement, conversion, and efficiency of the paid search program
- Build and maintain reporting templates and performance overviews used in leadership calls as well as internal team performance review sessions
- Knowledge of ad copy optimization best practices and creative testing design and implementation
- Experience with email communication both internally with key stakeholders as well as vendor partners
- Conduct keyword research and competitive analysis
- Help establish bidding strategies and inform ad copy development, influence ad tech for proper data capture
- Accountable for finance and accounting as it relates to campaign pacing and vendor payment processes such as Prisma
- Optimize campaigns targeting by geo, keyword, key phrases, and other attributes
- Manage and execute according to planned paid search investments
Qualifications:
- 3+ years of digital/performance marketing
- 5+ years of experience working in a high-performing marketing environment
- Track record of successfully growing traffic and transactions through paid digital channels
- Demonstrated ability to think analytically, make data driven decisions, and execute effectively
- Experience with customer segmentation and targeting, working with data, and executing tests to optimize approach
- Comfortable working cross functionally and learning tools and processes quickly
- Collaborate with marketing teams on A/B tests and support the consistent delivery of our marketing strategy
- Master working knowledge of Google Ads, Google Analytics, or similar platforms
What this Role Offers You
The opportunity to join a High-Growth, Entrepreneurial Company. Our growth requires that we continually improve how we do things, and we are seeking people who are excited to grow with us. We’re a lean organization: you’ll work closely with those in senior leadership and have exposure to our Executive team (including CEO, COO, and CMO). In addition to a very competitive salary, we offer a great benefits package including medical, dental and vision; a generous 401K contribution paid by the company (6%) and an annual bonus (based on the performance of the organization and your overall contributions).