Manager, Media

Job Description

Position Summary

The Manager, Media, is responsible for the execution of comprehensive media strategies that align with the organization's marketing objectives and drive brand growth. This role involves overseeing media planning, buying, and optimization across various channels, including digital, traditional, and emerging platforms. The Manager will collaborate closely with cross-functional teams, including brand marketing, brand activation, digital experience, and marketing analytics, to ensure cohesive and data-driven media initiatives. Key responsibilities include managing agency relationships, negotiating media buys, and providing strategic insights to enhance campaign performance.

Responsibilities

• Contribute to delivering strategic insights and innovative solutions based on Brand team needs, supporting broader learning agendas.
• Act as the primary contact for agency teams, facilitating effective collaboration and problem-solving on a day-to-day basis.
• Participate in meetings with strategic media partners (e.g., Meta, Google, Hulu) to support alignment and strategic initiatives.
• Work closely with internal brand teams, media agency partners, insights, and field marketing teams to assist in the development and execution of national and local media strategies.
• Support the management of media budgets for assigned brands, ensuring accurate tracking and reporting of monthly forecasts and billing in coordination with the billing coordinator.
• Assist in ensuring brand teams understand recommended optimizations and support the rollout of reporting portals and data visualization tools.
• Provide support in educating marketing teams about the opportunities and impact of digital marketing efforts for media marketing investments.
• Engage in Subject Matter Expert (SME) assignments, training/education, and portfolio projects to support broader organizational goals.
• Assist in the development and mentoring of the Media marketing team, contributing to a collaborative and high-performing environment.
• Help leverage ad technology platforms to streamline operations and support audience segmentation evolution for 1st party activation strategy.
• Monitor media performance metrics and assist in providing reports and insights to inform strategy and optimize future campaigns in partnership with Marketing Analytics.
• Stay informed about industry trends, emerging technologies, and best practices in media to support growth opportunities and continuous improvement.
• Assist in communicating campaign learnings across the brand marketing organization to promote a scalable test and learn culture.

Minimum Qualifications

• Bachelor’s degree is preferred, preferably with a concentration in digital marketing, marketing, communications, or a related field
• 5+ years of progressive experience in media and digital marketing, preferably within the beverage or consumer packaged goods industry
• Previous experience with media marketing, including Local Media, Adtech, Programmatic, and digital marketing strategies

• Strong strategic thinking and ability to provide direction on media marketing investments
• Experience collaborating with cross-functional teams and external partners to drive business success
• Excellent communication skills, with the ability to educate and influence stakeholders at all levels
• Strong analytical skills and experience in campaign measurement and reporting
• Experience in technology implementation
• Leadership experience in mentoring, training, and developing high-performing teams
• Highest degree of ethics and professional conduct

Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Location

Additional Locations

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The salary range for this role is:

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/visioninsurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).