(Founding) Account Executive

Coverflex

Coverflex started with a simple observation: work changed, but compensation didn’t.

A few founders looked at how people were being paid across Europe - rigid salary structures, fragmented benefits, systems that were complex for HR and often meaningless for employees - and realized the model simply hadn’t kept up with modern work.

So we decided to rebuild it.

What began in Portugal as a small team trying to fix a broken compensation system quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today, thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform.

But what makes Coverflex special isn’t just the product - it’s how we build.

We’re a team of people who like solving hard problems, moving fast, and taking real ownership. We care about clarity, autonomy, and impact. Titles matter less than outcomes, and good ideas can come from anywhere.

Now we’re entering our next chapter.

After building strong traction in Portugal, Spain, and Italy, we’re expanding into Germany - one of Europe’s most sophisticated and complex compensation markets.

Launching a new country at Coverflex isn’t about “copy-pasting” what already exists. It’s about building again - understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees.

If you join at this stage, you won’t just be joining a company.

You’ll be helping build the next chapter of it.

TL;DR (The Essentials)

Role: (Founding) Account Executive

Seniority Level: Intermediate

Type: Individual Contributor

Languages: English (main) / German (C2). Portuguese / Spanish / Italian are a plus

Main Tools: HubSpot, LinkedIn Sales Navigator, Notion, Slack

Location: Remote (Germany)

Compensation:

• OTE: €85.000 - €95.000 (70/30)

• Equity: Yes - Stock Options under our Equity Incentive Plan

• Benefits: you can check them below (at the end of the page)

• Contract Type: Permanent

Your Impact

As the (Founding) Account Executive for Germany, your role is to build Coverflex’s presence in the German market by driving new business, closing deals, and helping companies rethink how they manage compensation and benefits.

You’ll be responsible for owning the full sales cycle from first contact to closing while also helping shape how we sell in Germany.

Because this is a founding role, you won’t just execute an existing playbook - you’ll help create it. In the early stages, you’ll generate a significant portion of your own pipeline, experiment with outbound approaches, and contribute insights that will define Coverflex’s go-to-market strategy in the region.

You’ll be on the front line of Coverflex’s expansion, representing the company in every conversation with potential customers and helping establish our reputation in the German market.

You’ll know you’re successful when, after 90 days, you’ve…

• Built a consistent pipeline of qualified opportunities, including opportunities sourced through your own outbound efforts

• Closed your first deals and contributed net-new revenue

• Led discovery calls, demos, and commercial conversations independently

• Established strong CRM discipline (activity tracking, notes, next steps)

• Begun contributing insights on the German market that help refine messaging, positioning, and sales processes

• Shown early forecasting reliability and deal ownership

How we’ll measure success:

• Main KPI 1: New ARR generated (closed-won deals)

• Main KPI 2: Pipeline coverage and progression

• Main KPI 3: Sales activity and conversion rates

• Main KPI 4: Forecast accuracy and CRM hygiene

Reality Check - What Makes This Role Hard

Let’s be real - here’s what makes this role challenging:

SMB sales moves fast. It’s execution-heavy, repetitive at times, and results depend on discipline and consistency. On top of that, this role is part of launching and building our presence in a new market, which means more ownership and ambiguity than in a fully mature setup.

• You’ll help build structure where it doesn’t fully exist yet, contributing to playbooks, processes, and feedback loops that will shape how our GTM motion works in Germany

• The role requires high activity volume - calls, emails, follow-ups, and constant pipeline movement. Staying sharp and consistent is key

• Not every lead will convert. Rejection and persistence are part of the job, and resilience matters

• You’ll handle multiple deals at different stages simultaneously, which requires organization and strong prioritization

• You’ll need to learn fast, adapt your pitch, and improve week after week based on feedback and results

• Success comes from consistent execution, not occasional big wins

You

Must-haves (evidence, not years)

• Experience in B2B sales environments, ideally within SaaS or technology companies

• Experience with inbound and/or outbound prospecting, including managing first conversations with potential customers

• Ability to run end-to-end SMB sales cycles, from discovery to closing

• Strong organizational skills to manage and prioritise an active pipeline

• Comfort working in target-driven environments, with clear KPIs and sales goals

• Strong written and verbal communication skills, with the ability to build trust with prospects

• Resilient, proactive mindset, with the ability to learn quickly and improve through feedback

• Fluency in English and German

Nice-to-have

• Experience selling HR, benefits, insurance, or fintech solutions

• Familiarity with HubSpot or similar CRM platforms

• Experience in startup or fast-growing environments

• Spanish, Italian, or Portuguese language skills

Your DNA

• Energetic: you bring momentum to every conversation

• Resilient: you don’t take rejection personally

• Curious: you ask good questions and want to understand customer pain

• Structured: your pipeline lives in the CRM, not in your head

• Growth-minded: feedback makes you better, not defensive

You’ll probably find this frustrating if…

• You dislike targets, repetition, or outbound activity

• You need rigid scripts and step-by-step instructions

• You struggle with fast pace and ambiguity

• You prefer comfort over growth

Manager & Team

Meet Your Manager

Hiring Manager: Max Feider - Head of International Expansion

Location: Portugal

LinkedIn Profile: https://www.linkedin.com/in/max-feider/

Profile Snapshot:

• Energy: Calm, steady, and persistent. I aim to create a focused environment where thoughtful progress matters more than urgency or noise

• Communication: Direct and transparent. I value honesty and discourage evasive language

• Feedback Style: A mix of ad-hoc and structured feedback. I believe in continuous improvement through regular input, combined with moments for deeper reflection and growth

How to work with me - in the Manager's own words:

“I try to create an environment that’s intense but not tense - energizing and ambitious, driven by a desire to win, while ensuring the team has a warm and positive atmosphere.

I enjoy the entrepreneurial and cross-functional challenge of building new markets. Starting from an empty canvas gives us the opportunity to design strategies, processes, and structures from the ground up. It’s a big undertaking that requires strong collaboration and a shared sense of ownership across the company. I try to impart that sense of ownership with my teams and the company at large.

I believe in setting clear priorities and strategic alignment while trusting the team with real ownership. As manager, I am here to help create the right structures and processes for the team to do their best work. You can expect me to be approachable and always willing to help. In return, I expect openness, accountability, and genuine care for the outcomes we deliver. My goal is to build a thoughtful, ambitious team that supports one another and takes pride in doing meaningful work.”

Your Team

You’ll work day-to-day with:

• Max Feider, Head of International Expansion, https://www.linkedin.com/in/max-feider/

• Mafalda Morais, Revenue Operations Manager, https://www.linkedin.com/in/mafaldansmorais/

• Filipa Manita, Head of Revenue Operations, https://www.linkedin.com/in/filipamanita/

• Eduardo Gaspar, Head of Sales Spain, https://www.linkedin.com/in/eduardogasparrull/

Key Stakeholders:

• BDR Team

• Customer Success Team

• Insurance Team

Team Rituals:

• Weekly Sales Meeting

• Ongoing 1:1s focused on activity, follow-up, and improvement

Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.

We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation, or any other protected ground.

Assessment fairness:

We anchor on evidence of outcomes (what you shipped, moved, or influenced).

We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won’t know your name, gender, or personal info until the interview stage).

Application Clarity

No cover letter required.

Apply with your LinkedIn or upload your CV in English.

You may be asked a few short, relevant questions.

Total candidate time investment: ~2 hours end-to-end.

Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen - Signal check vs must-haves

• Done by People + Hiring Manager.
• You’ll hear from us within 7 business days.

2. People Team Screening Interview - Deep dive into your work

• 45 min

Structured around past experience, and fit with our needs.

3. Hiring Manager Interview - Deep dive into your work

• 45 min

Structured around outcomes, decisions, and collaboration.

4. Short Challenge / Case Study - Let's peak into this role's challenges

• 60 min

With Max Feider and Eduardo Gaspar. Exercises that represent potential challenges this role would have and how you'd approach them.

References: 2-3 people who’ve seen your recent work - async.

AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

Meeting recorder (e.g., Talka.ai): may be used to capture interviews so we can focus on the conversation.

ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.

Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00-16:00 CET (flexible across Europe).