Technical Marketing Operations Manager

About Customer.io

Over 9,000 companies - from scrappy startups to global brands - use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

About the Role

Hi, my name is Nick Guardino, Senior Director, Marketing at Customer.io, and I'm looking for a highly technical Marketing Operations Manager who's excited by APIs, webhooks, data flows, automation logic, and the integration work that makes a modern GTM stack actually function. This role is at the heart of how we connect tools, automate processes, and make data accessible across the organization.

You'll work closely with Growth, Marketing, RevOps, Sales, and Customer Success to operationalize campaigns, integrate tools, improve data quality, and automate repeatable processes. Whether you're building in Customer.io, Salesforce, n8n, or Zapier, writing a lightweight script, or designing a better webhook-based workflow, your work will directly power how we acquire, engage, and retain customers.

To thrive in this role, you'll need strong technical instincts, a builder's mindset, and a bias toward systems that are reliable, documented, and scalable. You'll be the go-to person who can look at a broken workflow, inspect the payload, find where the data is failing, and build a more reliable path forward. You do not need to be a full-time software engineer, but you should be comfortable working close to code, APIs, databases, and technical documentation. If you're energized by automation, data integrity, and helping high-growth teams move faster with better tools, we'd love to hear from you.

What We Value

Self-Motivation: Highly self-motivated with the ability to self-direct and drive solutions independently.

Team Orientation: A team-oriented mindset with the ability to work effectively with cross-functional peers.

Passion for the Craft: Passion for software, automation, integration, and continuous learning.

Prioritization: Ability to weigh competing priorities and identify the highest value projects.

What You'll Do

• Build and own GTM integrations: Design, implement, and troubleshoot integrations across our marketing and revenue stack using APIs, webhooks, native integrations, automation platforms, and lightweight scripts.
• Create reliable automation workflows: Build multi-step workflows in tools like Customer.io, Salesforce Flow, n8n, Zapier, and other GTM systems. Incorporate branching logic, payload transformations, retries, error handling, alerts, and documentation so automations can scale beyond one-off hacks.
• Debug data and workflow failures: Investigate broken syncs, missing fields, malformed payloads, API errors, rate limits, attribution gaps, and automation edge cases. You should be comfortable reading logs, testing endpoints, and tracing data across systems.
• Support GTM systems architecture: Help define how tools should connect, where data should live, how fields should map, and how teams should use systems consistently across marketing, sales, success, and RevOps.
• Improve data quality and accessibility: Build processes that improve data hygiene, enrichment, segmentation, attribution, reporting, and operational visibility across the GTM organization.
• Write lightweight operational scripts: Use Python, JavaScript, SQL, or similar tools to automate recurring tasks, process CSVs, call APIs, restructure data, and solve problems that are too custom for standard no-code tools.
• Collaborate with GTM teams: Partner with Growth, Marketing, Sales, Customer Success, Product, and RevOps to understand business needs and translate them into reliable technical solutions.

What We're Looking For

• AI Proficiency: You'll regularly use AI to support your own technical work, whether that's debugging code, refining workflows, or surfacing relevant solutions through well-crafted prompts. Beyond individual use, you should have a solid understanding of where AI is the right solution to solve business needs versus when traditional, code-based approaches are more appropriate.
• 2 to 5 years in Marketing Operations, Revenue Operations, Sales Operations, CX Operations, Solutions Engineering, or a similarly technical GTM systems role, ideally at a B2B SaaS company.
• Strong hands-on experience working with APIs, webhooks, automation platforms, CRMs, marketing automation tools, and data systems.
• Comfort reading API documentation, testing requests, inspecting payloads, troubleshooting errors, and understanding how data moves between systems.
• Experience building automations in tools like Customer.io, Salesforce Flow, n8n, Zapier, Make, Airtable, or similar platforms.
• Ability to write or modify lightweight scripts for operational tasks, such as batch data updates, CSV transformations, API calls, enrichment jobs, or one-off workflow fixes.
• Strong problem-solving skills and the ability to independently diagnose ambiguous systems issues across multiple tools.
• Excellent documentation habits, with the ability to explain technical systems clearly to non-technical stakeholders.
• Comfort operating in a fast-growing startup environment where systems change quickly and practical judgment matters.

Compensation & Benefits

We believe in transparency. Starting salary for this role is $105,000-$125,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

We know our people are what make us great, and we're committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.

See full benefits here: https://customer.io/careers

Our Process

No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.

• 30-minute video call with Recruiter
• 45-minute joint call with Hiring Manager and technical lead
• 30-minute call with a cross-functional partner
• 1-hour live technical conversation with the panel

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact [email protected].

Join us!

Check out our careers page (https://customer.io/careers/) for more information about why you should come work with us! We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you're excited by what you read - apply now.