Senior Content Writer

A blank page doesn’t scare you. A boring idea does. You know how to take a business goal and turn it into content people actually want to read. Write across brands, channels and campaigns while bringing your own creative thinking to the table. If you’re already thinking of your next line, this could be your role. About CustomerLabs CustomerLabs is a fast-growing B2B SaaS company helping businesses maximize the value of their first-party customer data. Our platform helps marketers collect, unify, and activate customer data to improve marketing performance and drive measurable growth.

About the Role We're looking for a versatile Senior Content Writer who can turn business and marketing goals into sharp, persuasive content. You'll work with clients and internal teams to develop ideas, write across channels, and keep every piece aligned with the brand and audience. What You'll Do

• Create clear, persuasive copy for websites, landing pages, digital ads, email campaigns, social media, brochures, presentations, and marketing collateral.
• Develop campaign concepts, headlines, taglines, and calls-to-action that drive engagement and conversions.
• Understand client requirements, present content ideas, handle feedback, and deliver polished final copy.
• Collaborate with designers, marketers, and account managers on integrated campaigns.
• Adapt tone and writing style across brands, industries, and target audiences.
• Maintain consistency in messaging across marketing channels.
• Proofread and edit content for clarity, accuracy, and quality.
• Stay current with content, advertising, and digital marketing trends.
• Manage multiple projects and deadlines without compromising quality. Must-Have
• 3+ years of experience in content writing, copywriting, or creative writing.
• Excellent written and verbal English communication.
• Strong portfolio covering website copy, social content, ad copy, email, landing pages, and marketing collateral.
• Ability to write clear, persuasive, audience-focused content.
• Experience working directly with clients and handling feedback professionally.
• Strong creative thinking, storytelling, editing, and attention to detail. Good to Have
• Experience in a digital marketing, branding, or advertising agency.
• Basic understanding of SEO and content optimization.
• Familiarity with CMS and digital marketing platforms. Success in This Role
• Content consistently reflects the right audience, brand voice, and business objective.
• Ideas move from brief to high-quality execution with minimal friction.

• Content contributes to stronger engagement, campaigns, and client outcomes. Why CustomerLabs? Welcome to the Average Kootam - A place where you’re trusted to own your work, make decisions, learn from the experience, and keep moving forward. You’ll know what you’re working towards, have the freedom to grow into bigger responsibilities, and see the impact of what you do. Teams here don’t work in isolation Sales, Marketing, Design, Engineering, and others work closely, challenge ideas, and build better things together. And when we’re not building, we make time to learn, connect, have fun, and bring the whole Kootam together. Wanna know more about us? Connect with us: We're active on LinkedIn, Instagram talking about what we do at CustomerLabs. Would you like to know our stories? Catch up on what we're up to on the LinkedIn page of our HR Team - Devarshini, Aswin, Kunguma! Take a sneak peek at our behind the scenes fun at our team-run Instagram page. Want to bypass all this and get a coffee with us at our office? Let us know here!