Senior Product Manager - CRM Integration

Cvent is a leading meetings, events, and hospitality technology provider with more than 6,000+ employees and 34,000+ customers worldwide, including 60% of the Fortune 500.

Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

Our technology brings millions of people together at events around the world.

In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently.

We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future.

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation - AI isn't just a tool for us, it's part of our DNA.

We're looking for candidates who are eager to evolve alongside technology.

If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here.

Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact.

If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you.

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About the Role:

Cvent's acquisition strategy has brought together some of the most recognized names in event technology, each with their own Salesforce-native application used by event marketers and meeting professionals worldwide.

As we integrate these businesses, we're creating a dedicated role to bring unified ownership, strategic clarity, and a cohesive customer experience across our entire Salesforce app portfolio.

This is a high-impact, high-visibility position for a senior product leader who thrives at the intersection of CRM ecosystems, enterprise SaaS, and portfolio strategy.

You'll be the single accountable owner across five Salesforce applications - setting the overarching strategy, driving day-to-day roadmap decisions, and ensuring Cvent stays ahead of Salesforce's evolving platform requirements.

In This Role, You Will:

1. Own a Portfolio of Salesforce Products:

- Serve as the single accountable owner across a portfolio of five Salesforce-native applications spanning our event technology brands - setting strategy, driving roadmap decisions, and ensuring a consistent customer experience.

- Lead our flagship Salesforce application as your core product, managing its end-to-end roadmap and balancing new feature investment against technical debt.

- Shepherd an acquired application from beta through General Availability, working closely with customers and go-to-market teams to define readiness criteria and launch successfully.

- Partner with PMs across acquired brands to align product direction and ensure cohesion across the portfolio.

- Where leadership decides to consolidate apps, own the migration workstream - defining requirements and partnering with Customer Success to ensure a seamless transition for customers.

2. Define the Salesforce Strategy:

- Determine whether and how Cvent moves toward a unified Salesforce app experience across acquired brands.

- Keep all applications ahead of mandatory Salesforce platform updates, security requirements, and AppExchange compliance changes.

- Make high-stakes prioritization calls across five products simultaneously - where to invest, what to consolidate, and how to sequence the roadmap.

- Embed AI as a default lens across product decisions; champion AI-native processes within your team.

3. Drive Cross-Functional Alignment:

- Act as the single point of accountability for product decisions across the portfolio; own escalation paths and surface risks proactively.

- Lead alignment across Sales, Customer Success, Engineering, UX, and acquired-company partners.

- Use data - analytics platforms, customer feedback, and OKRs - to guide prioritization and communicate progress to leadership.

Here's What You Need:

- 12+ years of product management experience in B2B SaaS, with direct experience shipping Salesforce-native or deeply integrated CRM products.

- Salesforce AppExchange or managed package experience strongly preferred.

- Proven ability to manage complex, multi-product roadmaps - especially in post-acquisition or multi-brand environments.

- Experience owning customer migration or product consolidation workstreams.

- Hands-on proficiency with AI tools and a track record of embedding AI into PM workflows.

- Strong analytical skills with experience using platforms like Mixpanel or similar to drive adoption and measure impact.

- Exceptional communicator - comfortable aligning leadership team, engineering, and external partners around a shared product vision.

Skills

IT Product Management, IT Product Strategy, Product Roadmap