Area Sales Manager – B2B

Key Responsibilities

• Drive monthly, quarterly, and annual sales targets for Bajaj Maxima Z Cargo tricycles.
• Identify and acquire new corporate, logistics, FMCG, wholesale, industrial, and fleet accounts.
• Conduct regular field visits, market mapping, customer prospecting, and product demonstrations.
• Develop customer-specific solutions and present cost-per-kilometre, Total Cost of Ownership (TCO), and Return on Investment (ROI) comparisons.
• Manage sales pipelines, forecasts, negotiations, and customer follow-ups.
• Coordinate with service, spare parts, fabrication, and financing partners to support customer satisfaction and repeat business.
• Submit accurate and timely sales, field activity, pipeline, and competitor reports.

Requirements

• B.Sc. or HND in Marketing, Business Administration, Mechanical/Automotive Engineering, Supply Chain Management, or a related discipline.
• 5–7 years of target-driven B2B field sales experience in Nigeria, with verifiable sales achievements and new-account acquisition experience.
• Proven ability to meet sales quotas and undertake extensive fieldwork, spending at least 80% of working time in the field.
• A valid driver’s licence and ability to support field demonstrations.
• Excellent communication, prospecting, negotiation, consultative selling, and commercial skills.
• Nigerian Pidgin proficiency is essential; fluency in Yoruba, Igbo, or Hausa is an added advantage.
• Experience in commercial vehicles, LCVs, three-wheelers, FMCG, industrial equipment, fleet leasing, logistics, or related B2B sectors is an advantage.