Content Creator

Client Introduction:

In this role, you will have the opportunity to work closely with one of our esteemed clients. This client is a global leader known for its commitment to quality and innovation. They have chosen Dautom as their trusted partner for their upcoming projects.

Job Objective

To provide tactical and vital support in the planning, development and implementation of marketing & communications campaigns and outreach activities internally and externally through diverse range of content. As one of ADXs brand ambassadors, the content creator is expected to maintain the highest level of ethics, professionalism and integrity while demonstrating ADXs corporate values at all times at work.

Key Accountabilities and Responsibilities include:

Corporate Website

• Responsible for the web content strategy that serves to support the business objectives and growth of the organization.
• Develop and review the site map for the new corporate website.
• In charge of populating and updating corporate and business content on the CMS working with the social media team
• Coordinate with the Social Media Team and the IT team for business requirements on the website.

Teamwork and Collaboration

• Brainstorm with the Marketing & Communications team, write and edit engaging content (in English and Arabic) for social media posts, captions, hashtags, and marketing campaigns.

• Work closely with stakeholders, including strategists, to provide quality content for digital campaigns that are aligned with corporate business objectives and targets.

• Work cross-functionally with members of the organisation and Marketing & Communications team to ensure consistent brand and messaging approach, share resources, and facilitate collaboration across internal and external activities and channels.

Quality & Analysis

• Build and maintain an in depth insight of the target audience, their preferences, and behaviors to tailor content and campaigns effectively.

• Proof-read and responsible for accuracy of all copy, including grammar, spelling, and adherence to brand guidelines.

• Maintain up-to-date with social media trends, best practices, and emerging platforms, conducting research to inform content creation and optimization strategies.

Creativity

• Develop unique and engaging content for social media channels, including LinkedIn, Facebook, Instagram, YouTube, and other appropriate social media platforms to communicate key brand messages, push product knowledge and sales, convert business leads to the organizations product/service benefits.

• Produce, edit and create concise, attention-grabbing, and persuasive videos and image ads, with Marketing & Social Media team, that captivates the audience, while adhering to brand guidelines and tone of voice.

• Develop visually compelling and cohesive digital assets that align with the content and overall campaign objectives.

• Curate content that is engaging, digestible and relatable for internal and external audience through a clear and straight forward messaging approach.

Qualifications and Experience

• Bachelor's degree in Communications, Marketing, Advertising, Journalism, or any other related field.
• Possess at least 4 years of relevant experience in financial & banking industry, or, have more than 6 years of marketing & content creation experience