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Salary
$175k – $227k per year
Location
In office (Hopkinton)
Seniority
Principal · 12+ years exp

Confirmed on the employer's own hiring board on Oct 19, 2026. First seen by Alion on Oct 13, 2026. Dell Technologies scores A on the Alion truth index.

Overview
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Dell Technologies is an American technology company founded by Michael Dell in 1984 and headquartered in Round Rock, Texas. It is one of the largest suppliers of personal computers and enterprise infrastructure in the world, shipping XPS and Latitude notebooks, Precision workstations, PowerEdge servers, PowerStore storage arrays and the AI factory systems that package accelerators, networking and services into deployable clusters. The company went private in 2013 in what was then the largest technology buyout, acquired EMC and VMware in 2016, and returned to public markets in 2018 before spinning VMware back out in 2021.

Senior Principal Engineer, Technical Marketing

Even the most groundbreaking tech company can’t rest on its laurels. In Technical Marketing at Dell Technologies, we’re focused on increasing our product sales and expanding the company's market share. We achieve this by developing innovative marketing solutions and communications that clearly articulate the technical and business advantages of our market-leading products and services. Our technically savvy audience want facts not frills, so we write industry white papers, customer presentations, articles and pre-sales material that tell people exactly what they want to know.

About Dell Technologies - ISG Developer Experience

Dell's Infrastructure Solutions Group is a global leader in Solutions, Storage, Compute, and Networking. The Developer Experience organization within ISG is responsible for developer productivity, tooling, observability, and platform engineering for approximately 9,000 engineers. Our current mandate spans agentic SDLC transformation, AI tooling governance, and the operating model changes required to make AI-assisted development the norm - not the exception.

Infrastructure Solutions Group (ISG) builds the products that power infrastructure, solutions, and data management our customers need most. Our teams design and develop the hardware and software that connect infrastructure, accelerate computational workloads, integrate across the stack, protect data continuity, and deliver the platforms, applications, and diagnostics our customers rely on every day at enterprise scale.

Some product builders follow the rules. Ours rewrite them.

Within ISG, innovation isn't just about creating new technology- it's about challenging assumptions and reimagining how work gets done. Engineers define intent, author precise specifications, and orchestrate AI agents that execute at speed and scale. AI is embedded throughout our development process, helping us move faster, learn quicker, and deliver greater impact. Yet the most important contribution remains uniquely human: deciding what to build, designing how it should work, and applying the judgment needed to earn our customers' trust. When your products power critical infrastructure around the world, that responsibility matters.

We move quickly toward the work that matters most. We reward experimentation, encourage bold thinking, and remove unnecessary barriers so great ideas can become reality faster. Our teams embrace a customer-first, first-to-market mindset, transforming rapid feedback into better products and better outcomes. We aren't looking for people who are content with the status quo- we look for builders who question it, improve it, and occasionally rewrite it.

If you're energized by solving complex systems challenges, excited to work alongside AI to amplify your impact, and motivated by the opportunity to shape what's next instead of simply maintaining what's been done before, you'll find your place here.

Join us and help build the future of enterprise technology.

What you’ll achieve:

As a Senior Principal Engineer, you will set the technical marketing strategy for priority portfolios, translating complex engineering capabilities into compelling value narratives. You will lead advanced content programs, analyst engagements and field enablement to grow pipeline and share.

Join us to do the best work of your career and make a profound social impact as a Senior Principal Engineer on our Technical Marketing team in Hopkinton, MA.

You will:

  • Lead solution messaging; craft technical stories that differentiate against key competitors.
  • Develop high-impact assets (deep-dive white papers, performance briefs, demo scripts).
  • Partner with engineering to validate claims and ensure accuracy.
  • Present at events and webinars; coach field teams on technical narratives.

Take the first step towards your dream career:

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements:

  • 12+ years of related experience in a professional role or equivalent experience
  • Strong technical writing and information design skills with domain depth.
  • Experience conducting competitive analyses and building positioning frameworks.
  • Ability to collaborate with engineering and sales to align on claims and proof.
  • Clear presentation skills with presence in customer-facing forums.

Desirable Requirements:

  • Bachelor’s degree or related engineering experience

Compensation

Dell is committed to fair and equitable compensation practices. The salary range for this position is $175,100 to $226,600.

Benefits and Perks of Working at Dell Technologies

Your life. Your health. Supported by your benefits. You can explore the overall benefits experience that awaits you as a Dell Technologies team member - right now at MyWellatDell.com

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