Braze Lead

Job Description:

Roles and Responsibilities :

Lead the design and implementation of scalable Braze solution.

Develop and optimize data models, audience segmentation, and automation strategies.

• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements
• Lead the effort to design, build and configure campaigns, acting as the primary point of contact
• Able to troubleshoot the various technical/functional issues related to Braze.
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Strong hands-on SQL development - experience in writing SQL or debugging database queries

Work with REST/SOAP APIs, FTPs, and external data sources.

Conduct code reviews and enforce development best practices.

• Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Act as a mentor for Junior Developers.
• Excellent communication skills and knowledge of Agile methodology Provide best practice recommendations for marketing automation.

6+ years in Marketing Automation Platforms

At least 3-4 years in implementation ( Adobe, Marketing automation Experience)

At least 2-3 years Braze Experience

Must Have Skills :

• Experience in Braze platform implementation or Partner Led Onboarding
• SQL - joins, complex queries, etc.
• Experience in API Integrations
• Good communication skills
• Braze Certifications( At least Developer has to to be there)

Good to have Skills :

• Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.
• Programming experience (Javascript / Java / VB / C# / PHP)
• Braze Partner Led Onboarding experience

Shift Timing :

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:

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