Director - Media Effectiveness

Job Description:

Key Responsibilities:

1. Execute Strategic Roadmap:

- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.

- Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.

- Drive tangible business outcomes through a well-defined and actionable strategy.

2. Harmonize Online and Offline Channel Performance:

- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.

- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.

- Derive actionable insights to inform strategic decision-making.

3. Client Data Acquisition:

- Facilitate clients in acquiring essential data for ROI analyses.

- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.

4. Collaborate with the Media Team:

- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.

- Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.

5. Drive Evolution of Measurement Practices:

- Propel the evolution and acceleration of measurement practices.

- Introduce innovative test designs to ensure continual learning and adaptation to industry shifts.

6. Refine and Enhance Analytics Models:

- Continuously refine and enhance marketing analytics and optimization models.

- Work closely with the data science team to adapt models to shifts in the business landscape.

7. Develop Replicable Models and Tools:

- Develop replicable models, tools, and templates that are scalable and universally applicable across clients.

- Ensure the efficiency and effectiveness of measurement tools for seamless implementation.

8. Ad Hoc Analysis and Decision Support:

- Address requests for ad hoc analysis to guide business decisions.

- Inform marketing budget allocation through comprehensive analysis and insights.

Required : 9+ years of relevant experience.

Skills Required:

Marketing Analytics | Consumer Insights | Measurement & Attribution | Marketing Mix Modeling (MMM) | Media Effectiveness | Social Analytics and Listening | Revenue Growth Management (RGM) | Trade Spend Optimization | Pricing Strategy | Shopper Analytics | Digital Measurement | Cross-functional Stakeholder Management | Executive Communication | Strategic Consulting | Go-to-Market Strategy | Econometric Modeling | Promotional Effectiveness | Data Storytelling | Dashboard Building | Team management

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