CRM Manager

Job Description:

Key responsibilities:

• Act as the primary point of contact for assigned markets on all CRM initiatives

• Translate regional CRM strategy into market-specific campaign plans

• Lead campaign briefing, planning, and execution across channels (Email, Push, WhatsApp, etc.)

• Work closely with strategy, creative, data, and development teams to ensure seamless delivery

• Challenge and refine market briefs to ensure strategic alignment and effectiveness

• Manage campaign timelines, approvals, and stakeholder communication

• Monitor campaign performance and identify optimization opportunities

• Ensure adherence to brand guidelines, data compliance, and governance frameworks

Must-Have Skills & Experience

Core Skills

• Strong understanding of CRM / lifecycle marketing (campaigns, journeys, segmentation)

• Ability to translate business objectives into actionable CRM plans

• Experience working across multi-channel CRM (Email, Push, Messaging platforms)

• Solid stakeholder management and client-facing experience

• Strong organizational skills with the ability to manage multiple markets and priorities

Strategic & Analytical Thinking

• Ability to challenge briefs and provide strategic recommendations

• Understanding of audience segmentation and personalization

• Comfort with campaign performance metrics and optimization

Execution & Tools

• Familiarity with CRM platforms (preferably Adobe Campaign, Salesforce, or similar)

• Understanding of campaign workflows, QA processes, and delivery timelines

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