Digital Planner

Job Description:

Anyone can put channels into a media plan. The real question is whether they belong there.

More platforms, more data, more ways to reach an audience. But choosing the right channels isn't about being everywhere. It's about understanding who you're trying to reach, what you want them to do, and where media investment can make the biggest difference.

As a Digital Planner at dentsu, you'll turn business objectives, audience insights, and market data into digital media strategies that make sense. You'll shape channel recommendations, define audience approaches, and decide how budgets should work across platforms such as Meta, Google, TikTok, programmatic, OTT, and other digital channels.

You'll work closely with clients and specialist teams to build media plans, present your recommendations, and understand how campaign performance can inform better decisions. Your focus is on the thinking behind the plan, and making sure every media investment has a clear reason to be there.

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands-Carat, dentsu X, iProspect, Dentsu Creative, and Merkle-as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

What You'll Do

• Turn objectives into media strategies. Translate campaign and business objectives into integrated digital media plans, defining channel roles, audience segments, budget allocation, and campaign flighting.
• Understand the audience before choosing the channels. Use consumer insights, market research, audience profiling, and first-, second-, and third-party data to identify who brands need to reach and how best to connect with them.
• Build the right channel mix. Develop recommendations across Meta, Google, TikTok, programmatic, OTT, and emerging digital platforms, considering each channel's role in achieving campaign objectives.
• Make the investment count. Allocate media budgets, develop investment forecasts, and build a clear rationale behind channel choices, expected reach, and campaign outcomes.
• Turn data into better planning decisions. Analyse campaign results, identify patterns and opportunities, and translate performance learnings into recommendations for future planning and optimisation.
• Bring your recommendations to the table. Prepare media proposals, strategic presentations, and performance reports, confidently explaining the thinking behind your plans to clients and internal stakeholders.
• Stay ahead of the media landscape. Follow platform developments, audience behaviour, competitor activity, and emerging media opportunities to bring fresh thinking into your recommendations.
• Make integrated thinking work. Collaborate with Account Management, Creative, Data Analytics, Performance, and Ad Operations teams to ensure digital strategies connect with the wider campaign.

A Bit About You

• Experience in digital media planning, media strategy, or a similar role within an advertising or media agency.
• Strong understanding of digital platforms including Meta, Google, TikTok, programmatic, OTT, and the wider digital media landscape.
• Comfortable using audience insights, consumer data, and market research to develop targeting strategies and media recommendations.
• Analytical and commercially minded, with the ability to work with media metrics, budgets, forecasts, and investment rationale.
• Able to turn complex data into clear insights, strategic recommendations, and compelling presentations.
• Confident communicating your thinking and explaining why a particular channel, audience, or investment approach makes sense.
• Curious about how people consume media and how platforms evolve, with the initiative to challenge familiar approaches and explore better possibilities.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

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