Media Intern

Job Description:

Media Intern

Carat South Africa | Cape Town

Role Purpose

The Media Planning Intern will support the Carat team across media planning, campaign execution, reporting, research, and administrative functions. This role is designed to provide meaningful exposure to the media and marketing industry through real client work, structured learning opportunities, mentorship, and cross-functional collaboration.

The internship offers hands-on experience across digital, offline, commerce, data, and analytics disciplines while building foundational skills required for a successful career in media and marketing.

Successful applicants will be enrolled in the ACA Graduate Programme as part of their graduate experience. The 12-month programme combines workplace exposure with structured learning and provides an introduction to key areas of the marketing, advertising and communications industry, including client service, creative development, media, digital, project management and agency finance.

Key Responsibilities:

Media Planning Support

• Assist with the development of media plans and campaign recommendations.
• Support audience research, market analysis, and competitive reviews.
• Gather and organize vendor proposals, rate cards, and campaign information.
• Assist in preparing client presentations and media planning documents.
• Conduct category, consumer, and competitor research.

Campaign Delivery & Reporting

• Support campaign setup and quality assurance processes.
• Monitor campaign performance and delivery.
• Assist with compiling campaign reports and post-campaign analyses.
• Help track budgets, bookings, and campaign timelines.
• Maintain accurate media planning and reporting documentation.

Data & Insights

• Pull and analyse audience, reach, and campaign performance data.
• Support reporting through tools such as Nielsen, GWI, platform dashboards, and internal systems.
• Assist in identifying trends, insights, and optimization opportunities.
• Help convert data into clear client-ready narratives.

Client & Team Support

• Attend internal meetings, training sessions, and selected client meetings.
• Capture notes, actions, and key discussion points.
• Collaborate with Planning, Investment, Strategy, Analytics, and Client Service teams.
• Support project management and administrative tasks as required.

Learning Outcomes:

By the end of the internship, the successful candidate will have exposure to:

• Integrated media planning.
• Digital media and programmatic ecosystems.
• Media buying and investment principles.
• Audience strategy and research.
• Campaign reporting and measurement.
• Client relationship management.
• Presentation development and storytelling.
• Commercial and operational media processes.

Requirements:

Qualifications

• Recent graduate or final-year student in:
  • Marketing
  • Media Studies
  • Advertising
  • Communications
  • Data Analytics
  • Or a related field

Skills & Attributes

• Strong analytical and problem-solving skills.
• Curious and eager to learn.
• Excellent communication and presentation skills.
• Strong attention to detail.
• Good organizational and time-management abilities.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to work collaboratively in a fast-paced environment.
• Passion for media, advertising, technology, and consumer behaviour.

What Success Looks Like:

• Demonstrates growth in media and marketing knowledge.
• Takes ownership of assigned tasks and projects.
• Delivers accurate and timely work.
• Applies feedback positively and continuously improves.
• Builds strong relationships across the business.
• Contributes ideas and perspectives that add value to the team.

Reporting Line

Media Director / Business Director

Contract Type

Fixed-Term Internship (12 Months)

Should you do not hear from us within two weeks, you may consider your application unsuccessful.

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