Senior Manager, Retail Media - Search Strategist

Job Description:

We are looking for a strategically minded and analytically driven Account Manager for our Retail Media practice to provide strategic oversight and guidance on retail media search campaigns for key client accounts. This position focuses on developing and executing best-in-class search campaign strategies across retail media networks while maintaining strong client partnerships. You will have the opportunity to be part of a growing business unit focused on driving measurable business impact through innovative retail media search strategies, in the context of a data-driven approach. We are seeking experienced, self-motivated and passionate professionals with deep retail media search expertise who want to drive retail media excellence and deliver exceptional client value in a rapidly evolving industry.

This position reports to the Group Director, Retail Media.

Key Responsibilities

Serve as the strategic lead for retail media search campaigns for assigned accounts, including:

• Developing comprehensive retail media search strategies aligned with client business objectives and KPIs

• Providing strategic oversight and direction on search campaign planning, optimization, and performance

• Guiding bid strategy, keyword strategy, and audience targeting recommendations for search campaigns

• Partnering with execution teams to ensure search strategy is properly implemented

Provide strategic account management and client leadership, including:

• Serving as the primary point of contact and strategic partner for key retail media accounts

• Translating client business objectives into data-driven search campaign strategies

• Conducting regular strategy reviews and business performance updates with clients

• Identifying opportunities to expand retail media search investments and test new channels/tactics

• Managing client expectations and ensuring alignment on campaign direction and results

Develop and communicate strategic insights and recommendations, including:

• Performance analysis and reporting on search campaign results with actionable insights for improvement

• Competitive benchmarking and market trend analysis to inform search strategy

• Identification of optimization opportunities within existing search campaigns

• Collaboration with analytics team to measure search campaign impact and ROI

Provide strategic guidance on search campaign execution, including:

• Oversight of day-to-day search campaign setup, launch, and optimization

• Review and approval of campaign details, audiences, assets, and messaging before activation

• Escalation point for search-related strategic questions, platform issues, and tactical challenges

• Mentoring of execution teams on best practices in retail media search

Proactively identify efficiencies and growth opportunities, including:

• Opportunities to optimize search workflows and processes

• Cross-sell opportunities within existing accounts

• New retail media search channels or tactics aligned to client goals

Demonstrate exceptional communication and relationship skills, managing client relationships and internal stakeholder expectations with both written and verbal updates

Qualifications

• 4-5+ years of experience in media planning/buying roles, with at least 2+ years of hands-on experience managing retail media search campaigns (Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, or similar platforms)

• Demonstrated expertise in retail media search campaign strategy, optimization, and performance management

• Deep knowledge of:

1. Retail media search platforms (Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, Microsoft Advertising)

2. Search campaign optimization techniques (bid strategy, keyword targeting, audience segmentation)

3. Search campaign KPIs and measurement (ACoS, ROAS, conversion metrics, incrementality)

4. Search-specific audience management tools and features

• Proven account management experience, with ability to:

1.Build and maintain strong client relationships

2. Translate client business needs into strategic recommendations

3. Present complex data and insights to non-technical audiences

4. Manage multiple accounts and prioritize based on business impact

• Strategic mindset with proven ability to:

1. Develop differentiated search campaign strategies that drive business results

2. Think strategically about search customer journeys and retail media search tactics

3. Make data-informed recommendations and trade-offs

4. Advise clients on search channel expansion and multi-channel integration

• CPG, Retail, or eComm experience is a plus

• In-depth understanding of the retail media landscape, retail media search best practices, and advanced targeting and audience tactics specific to search

• Bachelor's degree from an accredited college or university

• High level of accuracy, attention to detail, and drive to deliver measurable results

• Keen problem-solving and troubleshooting abilities, particularly as they relate to retail media platform challenges

The annual salary range for this position is $72,000 -$100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu maydesignate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless ofyour work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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Dentsuis committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us knowthe nature of your accommodation request and your contact information. We are here to support you.