Manager, SEO Strategy
WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
THE ROLE:
As an SEO Manager, you are the day-to-day lead for organic strategy execution. You move beyond tactical support to independently managing account health, guiding Associates, and ensuring that technical, content, and authority strategies align with broader client business goals. In this role, you will lead our clients through the most significant shift in search history-transitioning from traditional SERP management to Generative Engine Optimization (GEO). You are comfortable navigating the complexities of AI search algorithms and translating data into actionable growth stories. You will be the primary contact for clients, ensuring their organic presence is not just maintained, but pioneering across all search surfaces.
WHAT YOU’LL DO:
- Develop and oversee the execution of comprehensive SEO roadmaps that bridge traditional search with Generative Engine Optimization (GEO), ensuring brand visibility in AI-driven results and LLMs.
- Lead the strategy and execution of authority-building initiatives, utilizing advanced outreach and digital PR tactics to secure high-quality, relevant backlink profiles.
- Serve as the technical lead for your accounts, performing deep-dive audits on JavaScript rendering, site architecture, schema markup, and Core Web Vitals to ensure peak crawlability and indexation.
- Lead client meetings and presentations, effectively communicating complex SEO data-and the impact of AI search-as actionable business insights for stakeholders.
- Collaborate with Content and Creative teams to ensure SEO best practices are baked into brand storytelling and digital experiences.
- Mentor and review the work of SEO Associates, ensuring high-quality delivery and fostering their professional development.
- Proactively monitor search engine algorithm updates and the evolving AI landscape, pivoting client strategies to maintain a competitive advantage.
- Use data from tools like Google Analytics, Search Console, and AI-tracking platforms to identify high-value opportunities for traffic and conversion optimization.
WHAT YOU BRING:
- 3 - 5 years of hands-on SEO experience, ideally within a fast-paced agency environment.
- Deep expertise in Technical SEO-you are the person people come to when a site isn't indexing or rendering correctly. You understand the nuances of headless CMS, CSS/JS impact, and complex site migrations.
- A proven track record of building brand authority through strategic outreach and link-acquisition programs.
- Expertise in adapting search strategies for AI-driven ecosystems (SGE/AI Overviews) and a clear vision of how GEO differs from traditional SEO.
- Mastery of the SEO tool ecosystem (e.g., Ahrefs, Semrush, Botify, Screaming Frog, and Google Search Console).
- Strong project management skills, with the ability to lead multiple workstreams and meet deadlines without compromising quality.
- Exceptional presentation skills; you can turn a spreadsheet into a compelling narrative that wins client trust.
- A "better together" attitude, with experience or a strong desire to lead and mentor junior talent.
TAKE INTO ACCOUNT:
- You will have to communicate with your team members abroad, therefore fluency in English and excellent communication skills (both written and verbal) are a must for this role
- This opening requires you to be open to work approximately 2-3 times a week from one of our offices located in Villa Crespo or Mar del Plata
WHAT DO WE OFFER?
- We enjoy spending time together, working closely with other local colleagues, and getting to know one another. Our Buenos Aires offices (Villa Crespo or Mar del Plata) are fully equipped with refreshments and great common spaces!
- Premium healthcare through OSDE for the employee and their immediate family members
- Prepaid card with a monthly allowance for grocery purchases
- Monthly reimbursements for Wi-Fi/electricity expenses
- Monthly reimbursements for training/English classes
- 100% covered “Plan Total” membership at Sportclub
- Access to a our benefits platform through Bonda
- A flexible vacation policy
WE SUPPORT YOU BEING YOU:
DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.
DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
We are aB Corp-certified company passionate aboutpurpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.
DIVERSITY, EQUITY, & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.