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Location
In office (Sofia)
Seniority
Middle · 3+ years exp

Confirmed on the employer's own hiring board on Oct 20, 2026. First seen by Alion on Oct 15, 2026.

Overview
Company
Impact
Profile match
Destination Workplace is a Bulgarian recruitment and HR consulting firm based in Sofia offering permanent recruitment, executive search, recruitment process outsourcing, workforce consulting and career development services. Led by its founder and chief executive Ivaylo Petrov, it reports more than 12 years of HR and consulting experience and recruits for clients in IT and cybersecurity, renewable energy, real estate, shared services and fuel retail. Its board lists client roles in Sofia and Plovdiv such as accountants with German, SAP engineers, key account managers, sales representatives, HSE specialists and HR business partners, plus its own recruitment consultant openings.

At Destination Workplace, we believe that the right job is the key to a fulfilling life, and the right person is the driving force behind every successful business.

We are here to connect talent with the appropriate role.

Our client is a market-leading international FMCG company with a strong presence in the beverage industry and a significant market share across multiple European markets. The company is known for its ambitious commercial strategy, fast business growth, and strong positioning within modern trade and retail channels. The Regional Sales Manager position is dedicated to Traditional Trade, with responsibility for developing sales performance, managing field sales activities, and ensuring excellent execution across the assigned territory.

Responsibilities of the Role:

  • Managing a team of sales representatives;
  • Regular visits to retail outlets within the assigned region;
  • Monitoring the effective utilization and operation of refrigeration equipment in the area;
  • Tracking market and industry trends;
  • Working with CRM (Salesforce) and preparing sales performance reports.

The company is offering:

  • A competitive base salary complemented by a transparent monthly incentive based on results;
  • Direct impact on regional business decisions and partnership strategies;
  • Modern office facilities with excellent transport links and high-end amenities;
  • Collaboration with a team of industry experts in a high-performance, supportive environment.

Desired skills and experience:

  • More than 3 years of experience in a similar position within the FMCG sector;
  • Excellent negotiation, presentation, and communication skills;
  • Experience in preparing analyses and advanced proficiency in MS Excel;
  • Initiative in problem-solving, strong organizational skills, and excellent market awareness;
  • Valid driving license and willingness to travel within the assigned territory.

Ready to drive your success in a thriving company and join an ambitious team? Share your CV now, your next career move awaits - let's connect!

All qualified candidates are encouraged to apply. We thank all applicants for their interest, our team will contact only those candidates selected for interviews. All applications will be treated in strict confidentiality. Recruitment license from National Agency of Employment 3103.

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