Senior Marketing Executive

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events - and we’re building the marketing team to match our ambitions.

We’re looking for a Senior Marketing Manager to own and run marketing campaigns end-to-end - from planning through execution and performance review. You’ll report to the Head of Marketing, work closely with Brand, Creative, and Growth, and be hands-on in getting campaigns live, on-brand, and delivering results across our markets.

What You’ll Do

Campaign Planning & Execution

- Plan and run always-on and campaign-based marketing activity across Iraq, KSA, and UAE

- Own campaign timelines, budgets, and briefs from kickoff through to launch and wrap-up

- Write clear creative and media briefs, and coordinate with Creative and external agencies on delivery

- Ensure every campaign lands on-brand, on-time, and on-budget

Channel & Performance Management

- Manage marketing execution across paid, social, content, and partnership channels

- Track campaign performance against KPIs and report out on results and learnings

- Work with Growth and analytics to optimize campaigns based on performance data

- Support always-on content calendars alongside campaign moments

Cross-Functional Collaboration

- Partner with the Senior Brand Manager to keep campaigns aligned with brand positioning and guidelines

- Work with Product and Partnerships on go-to-market plans for new launches and features

- Coordinate with CRM/lifecycle teams to ensure consistent messaging across owned channels

- Brief and manage day-to-day relationships with external creative and media agencies

Market Adaptation

- Adapt regional and global campaign ideas for local market nuances (Iraq, KSA, UAE)

- Bring market and consumer insight into campaign planning and briefs

Requirements

What We’re Looking For

Must-Haves

- 5-8 years in marketing, with hands-on campaign planning and execution experience

- Proven ability to manage multiple campaigns and stakeholders at once

- Experience briefing and working with creative teams and external agencies

- Strong project management skills, comfortable owning timelines and budgets

- Data-driven approach to evaluating and optimizing campaign performance

- Strong written and verbal communication skills

- Arabic speaker

- Iraq-based

Nice to Have

- Experience in gaming, telco, fintech, or e-commerce categories

- Familiarity with markets (Iraq, KSA, UAE)

- Experience with performance ad platforms (Meta, TikTok, YouTube)

Benefits

• Immediate, large-scale impact on a high-growth business
• Top-of-the-market compensation packages
• Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more