Performance Marketing Specialist

Digitalminds • English: C1 • Microsoft Excel • 12 days ago
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Salary
≈ $25k – $71k per year (Estimated)
Location
Remote/Hybrid (Athens, Greece)
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Digitalminds

digitalminds.com • Athens • Nea Ionia

Digital Minds is an award-winning digital marketing and social media agency based in Athens, working across social media management, influencer marketing, content production, and performance marketing. In 2024, we entered a strategic partnership with FRONTSTAGE Entertainment Group, the No.1 radio and entertainment group in Greece, combining innovative content, premium production, and next-generation digital storytelling. We work with some of the most recognized brands in the market, pairing strategic thinking with hands-on execution to deliver measurable results.

The Role

We're looking for a Performance Marketing Specialist to join our Performance Marketing team and help drive results for our clients across leading digital advertising platforms.

Key Responsibilities

  • Plan, execute, optimize, and scale campaigns across Google Ads, YouTube Ads, Meta Ads, TikTok, LinkedIn, and other platforms.

  • Manage campaigns end-to-end: set-up, launch, measurement, and optimization.

  • Monitor and improve campaign performance against agreed KPIs and business objectives.

  • Analyze performance data and identify opportunities for growth and optimization.

  • Develop strategic plans, budgets, and proposals for branding & performance activity (SEM, Email, Social, Display).

  • Design and run testing strategies, experiments, and adopt new platform features to improve results.

  • Collaborate with clients and internal stakeholders to ensure alignment on goals and expectations.

  • Build and maintain strong day-to-day client relationships alongside the Performance Marketing Team Leader

  • Create insightful performance reports.

Requirements

  • Minimum 2 years of agency-side experience managing performance marketing campaigns.

  • Strong hands-on experience with Google Ads (Search, Display, Video, Shopping), Meta Ads, TikTok Ads and LinkedIn Ads

  • Experience in an MCC environment managing multiple, complex accounts - Google Ads Certifications (Search, Shopping, Display, Video) a plus.

  • Hands-on experience with Google Analytics and campaign performance analysis.

  • Excellent analytical skills and strong Excel proficiency.

  • Excellent communication, presentation, and client-facing skills.

  • Fluency in English.

  • Strong attention to detail, collaborative mindset, and adaptability in a fast-paced environment.

Nice to Have

  • Experience with Programmatic platforms.

  • Knowledge of Google Tag Manager.

  • Facebook Blueprint / Google Analytics Certifications

What We Offer

  • Competitive compensation package aligned with experience and career progression

  • Private health insurance

  • Hybrid working model (4/1)

  • Continuous learning and development opportunities

  • The chance to work with some of the world's most recognized brands

  • A collaborative, inclusive, and innovative working environment

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