Performance Marketing Specialist

Digital Minds is an award-winning digital marketing and social media agency based in Athens, working across social media management, influencer marketing, content production, and performance marketing. In 2024, we entered a strategic partnership with FRONTSTAGE Entertainment Group, the No.1 radio and entertainment group in Greece, combining innovative content, premium production, and next-generation digital storytelling. We work with some of the most recognized brands in the market, pairing strategic thinking with hands-on execution to deliver measurable results.

The Role

We're looking for a Performance Marketing Specialist to join our Performance Marketing team and help drive results for our clients across leading digital advertising platforms.

Key Responsibilities

• Plan, execute, optimize, and scale campaigns across Google Ads, YouTube Ads, Meta Ads, TikTok, LinkedIn, and other platforms.

• Manage campaigns end-to-end: set-up, launch, measurement, and optimization.

• Monitor and improve campaign performance against agreed KPIs and business objectives.

• Analyze performance data and identify opportunities for growth and optimization.

• Develop strategic plans, budgets, and proposals for branding & performance activity (SEM, Email, Social, Display).

• Design and run testing strategies, experiments, and adopt new platform features to improve results.

• Collaborate with clients and internal stakeholders to ensure alignment on goals and expectations.

• Build and maintain strong day-to-day client relationships alongside the Performance Marketing Team Leader

• Create insightful performance reports.

Requirements

• Minimum 2 years of agency-side experience managing performance marketing campaigns.

• Strong hands-on experience with Google Ads (Search, Display, Video, Shopping), Meta Ads, TikTok Ads and LinkedIn Ads

• Experience in an MCC environment managing multiple, complex accounts - Google Ads Certifications (Search, Shopping, Display, Video) a plus.

• Hands-on experience with Google Analytics and campaign performance analysis.

• Excellent analytical skills and strong Excel proficiency.

• Excellent communication, presentation, and client-facing skills.

• Fluency in English.

• Strong attention to detail, collaborative mindset, and adaptability in a fast-paced environment.

Nice to Have

• Experience with Programmatic platforms.

• Knowledge of Google Tag Manager.

• Facebook Blueprint / Google Analytics Certifications

What We Offer

• Competitive compensation package aligned with experience and career progression

• Private health insurance

• Hybrid working model (4/1)

• Continuous learning and development opportunities

• The chance to work with some of the world's most recognized brands

• A collaborative, inclusive, and innovative working environment