Technical Product Manager - Salesforce

About the role :

Own the Salesforce product experience for Natera's commercial and medical field teams. Translate Sales Operations, Medical Affairs, Compliance, and business needs into well-defined platform capabilities across Sales Cloud, Marketing Cloud, Service Consoles, and integrations with Org Service, SOS/Commerce, LIMS, and vendor partners.

Discovery & Requirements :

- Translate leadership requests and SFHELP pain points into BRDs, PRDs, product one-pagers, and HLR-backed epics with clear in-scope and out-of-scope definitions.

- Map current-state processes such as people movement, quarterly territory planning, call logging, portal order support, and marketing workflows before defining the future state.

- Gather and translate requirements across Sales Operations, Marketing, Medical Affairs, Compliance, and field teams.

- Define acceptance criteria covering the data model, automation, UI, Lightning pages, access, reporting, and integrations.

- Identify opportunities to leverage Salesforce Marketing Cloud for targeted communications, campaigns, customer engagement, and marketing automation.

Delivery Ownership :

- Prioritize and sequence Salesforce work for internal teams and external vendors against portfolio and PMO intake.

- Own sandbox - preprod - production release readiness, including scope, UAT plans, deployment guides, and technical handoffs.

- Drive UAT, defect resolution, business sign-off, and production readiness.

- Ensure Salesforce remains the appropriate user experience while maintaining clear system-of-record boundaries.

Cross-Functional Facilitation :

- Align Sales Ops, Marketing, RDs/field teams, Medical Affairs, Compliance, Org Service, Integration, Helpdesk, and Engineering.

- Drive alignment on compliance gates, particularly No / Review scenarios.

- Coordinate UAT, training materials, enablement communications, and go-live support across multiple business units.

Salesforce Platform Product Judgment :

- Determine when to enhance existing Salesforce patterns versus introducing new capabilities.

- Evaluate solutions across Sales Cloud, Marketing Cloud, Service Cloud, Lightning apps/consoles, territory management, and Salesforce integrations.

- Identify org drift, permission-set/profile impacts, record-type-specific UX risks, and integration dependencies before release.

- Partner with technical leads on architecture and TDD options without owning Apex implementation.

Required Qualifications :

- 7+ years of hands-on Salesforce experience in enterprise environments.

- Product Management experience in B2B SaaS, enterprise CRM, or Salesforce platforms.

- Strong experience with Salesforce Sales Cloud and Marketing Cloud.

- Strong understanding of Salesforce data models, objects, relationships, record types, approval processes, permission sets, profiles, automation, and integrations.

- Ability to create clear and concise PRDs, BRDs, user stories, HLRs, acceptance criteria, and product roadmaps.

- Experience owning Salesforce releases from discovery through UAT, deployment, and support.

Nice to Have :

- Life Sciences, healthcare, or regulated-industry experience.

- Familiarity with Lightning Apps/Consoles, CRM Analytics (CRMA), and Territory Management.

- Experience with Jira, Confluence, Git-backed Salesforce metadata, and release documentation.

- Understanding of PHI, compliance, and regulated healthcare workflows.

Skills

Salesforce, Product Management, SaaS, CRM, Product Roadmap, SFDC Sales Cloud, SFMC/ET