CRM & Email Marketing Manager

About Dwelly

Dwelly is building the AI operating system for residential lettings. Its growing network of agencies provides its AI with real-world data, continuous feedback, and control over complete workflows, making exceptional service the standard for landlords and tenants. Today, Dwelly operates more than 15,000 properties and $470 million in GMV, making it one of the UK’s ten largest lettings operators. The company has raised $263 million.

We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.

Position summary 

We are looking for a CRM & Email Marketing Manager to own landlord and tenant communications across our growing portfolio of acquired agency brands. This is a CRM-first role - you will be responsible for managing and optimising high-volume email communications that keep our landlords and tenants informed, engaged, and retained as we scale through acquisitions.

This is not a brand-building or campaign management role. It's about operational excellence in communications: making sure the right message reaches the right audience at the right time, consistently, across a fragmented and growing multi-brand portfolio. You will own the Mailchimp database, manage audience segmentation, deploy regular communications at scale, and build the templates and systems that allow each new agency acquisition to be onboarded into our communications infrastructure quickly and consistently.

This role is ideal for someone who is organised and process-driven, comfortable working with large contact databases, and able to produce clear, on-brand copy quickly. Experience in a tech company or fast-growth environment where you have managed communications to tens of thousands of contacts is essential. Success in this role looks like all acquired agency brands on a consistent monthly communications cadence, measurable improvement in landlord newsletter engagement quarter on quarter, and a reusable template and segmentation system that scales cleanly to each new brand acquisition without requiring a rebuild from scratch.

Key responsibilities

• Own and manage the Mailchimp database across all acquired agency brands - importing contacts, maintaining list hygiene, managing unsubscribes and bounces, and keeping segmentation accurate as the portfolio grows
• Build and maintain audience segments by contact type (landlord vs tenant), by brand, by geography, and by lifecycle stage, ensuring the right message reaches the right audience every time
• Deploy, schedule, and monitor all outgoing email campaigns across the portfolio - managing deliverability and maintaining sender reputation at scale
• Manage the recurring communications calendar: monthly landlord newsletters, regulatory updates, platform announcements, and tenant-facing messages - adapted per brand but built on shared templates
• Track and report on email performance metrics (open rates, CTR, unsubscribes) and use data to improve segmentation, timing, and messaging over time
• Onboard each new brand acquisition into the Mailchimp infrastructure - importing and cleaning contact lists, setting up segmentation, building templates, and bringing them onto the standard communications cadence
• Build and maintain a library of reusable templates, copy blocks, and brand assets so new agency acquisitions can be onboarded quickly and consistently
• Use Zapier and AI tools to automate repetitive content production tasks and operational workflows, keeping the workload manageable as the portfolio scales
• Maintain clear internal documentation so processes are consistent, transferable, and easy to hand over as the team grows
• Support visual asset production using Canva and Figma for email and template assets
• Manage Google Business Profile across the portfolio

Qualifications and Preferred Background 

Essential

• Experience working in a mature CRM environment (tech, e-commerce, or fast-growth company) and a clear understanding of what "good" looks like in CRM operations at scale
• Hands-on experience with CRM and email marketing platforms (e.g. Mailchimp, HubSpot, Klaviyo, or similar), with a practical understanding of how these systems are used for audience management, campaign execution, and automation
• Practical understanding of email infrastructure and deliverability (sender domains, authentication, list hygiene)
• Able to work confidently with email templates and make basic HTML/CSS adjustments when needed
• Strong understanding of what makes email copy effective, with the ability to review and improve copy written by others
• Strong English communication skills - comfortable communicating with British stakeholders
• Organised, self-managing, and able to operate effectively with imperfect information
• Able to bring structure to fragmented processes: standardise, document, and make work repeatable rather than handling each request from scratch
• Comfortable working hands-on while improving how the work gets done
• Looks for opportunities to reduce repetitive manual work through automation
• Understands which metrics matter for this type of communication and can tell whether something has worked

Preferred

• Background in tech, e-commerce, or startup environments with mature CRM practices
• Experience with Figma, Zapier, Notion, and AI tools
• Content marketing and social media experience

Compensation and benefits

• Competitive compensation (based on experience)
• Remote-first setup with a high-trust culture and flexible workload

What is it like being a Dwell-er

Feel free to check out Dwelly Core Principles. That’s about what we believe in, how we operate and make decisions.

What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.

This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.

• Customer obsession rather than competitive focus
• Passion for invention
• Operational excellence
• Long-term thinking

By applying for this position, you consent to the processing and storage of your personal data for recruitment purposes for up to 365 days, in accordance with our data retention policy and applicable data protection laws.