eCommerce Analytics Manager (Measurement Strategy & Customer Analytics)

About us

Dyson is a global technology company built on problem solving, invention and continuous improvement. Within Global eCommerce, the Analytics teamacts as acommercialdecision partner, turningtrusted measurement, clearperformanceinterpretationandprioritisedactionintosharper eCommerce decisions.This role sits in Global eCommerce Analytics and will lead the Measurement Strategy &Customer Analytics capability, building the foundations for trusted data, reliableattributionand clearer customer journey visibility across Dyson’s digital ecosystem.

Working policy

Our campus culture is built on connection - collaboration in person, sharedcreativityand hands-on learning.That’swhy wedon’toffera regularhybrid arrangement. Working side by side powers our best ideas, fuels belonging and keeps us pushing boundaries together.

About the role

As our eCommerce Analytics(Manager, Measurement Strategy & Customer Analytics), you will own the global measurement vision, governance, businessrequirementsand analytical interpretation needed to improve data trust, attributionclarityand customer journey understanding. Technical implementation will remaina partnershipwith Digital Tracking,Productand platform teams.

• Own measurement governance across Adobe Analytics, GA4 and key platforms, including tracking standards, KPI definitions,documentationand data-quality monitoring.

• Translate business questions into clear measurement requirements andprioritiseimprovements by business value and commercial impact.

• Improve source-of-truth clarity by reducing dashboard duplication and increasing confidence in reported digital performance.

• Clarify attribution, channel contribution, acquisition quality and the role of paid, owned and earned touchpoints in customer conversion and value creation.

• Identifycustomer journey friction, conversionbarriersand digital experience opportunities across Dyson’s eCommerce ecosystem.

• Set consistent standards for experimentation measurement, including test design, successmetricsand post-test evaluation.

• Create common definitions, interpretation guides, reusablestandardsand knowledge-sharing forums soteams canself-serve trusted answers and applymeasurement outputs confidently.

• Partner with Digital Tracking, Product, Marketing, Commercial, Finance, RevenueAnalyticsandInsights, Legal, marketsandlocalanalyticsteams to embedgovernedmeasurement standards and improve decision quality globally.

About you

Required

• Significant experiencein digital analytics, measurement, marketing analytics, customerinsightsor eCommerce performance, ideally in a complex internationalorganisation.

• Strong working knowledge of Adobe Analytics, GA4, attribution methodologies, customer journeyanalyticsand experimentation measurement.

• Proven ability to improve data quality, tracking governance and measurement consistency across multiple platforms and stakeholder groups.

• Ability to define,prioritiseand communicate measurement requirements while partnering with technical teams on implementation.

• Strong stakeholder management and influencing skills across Product, Marketing, Commercial, Analytics and Digital Tracking teams.

• Ability to simplify complex analytical topics into clear recommendations that help senior stakeholders make confident decisions.

Desirable

• Experience creating governance frameworks, standards,playbooksor training materials that improveorganisationalcapability and consistency.

• Experience working with global and market teams to improveadoptionof measurement standards and insight-led decision-making.

• A continuous-improvement mindset, with a strong focus on data accuracy,governanceand scalable business impact.

Benefits

• Discount on Dyson products.

• Company pension scheme.

• 29 daysannual holiday plan.

• Company fitness plan.

• EAP, Employee AssistanceProgramme.

• Life Assurance Plan.

• Transportation allowance, €0.23 perkilometreregardless of means of transport.

• Health insurance medical contribution.

• Eye examination and computerglassesreimbursement.

Pleasenote:new employees to Dyson in the Netherlandscommenceemployment on a 12-month, fixed-term basis.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.