Multimedia Content Specialist

Job Title: Multimedia Content Specialist

Organisation: E-Bus Xpress

Duty Station: Kampala, Uganda

About Organisation:

E-Bus Xpress is a reliable electric mass transportation in Uganda and across Africa, where every career journey helps get passengers to their destination safely and comfortably.

Job Summary: The Multimedia Content Specialist plays a pivotal role in shaping E-Bus Xpress’s digital narrative, translating the innovative mission and sustainable mobility solutions into compelling visual and auditory experiences. This role is instrumental in enhancing brand visibility, engaging diverse stakeholders, and driving awareness of Uganda’s growing e-mobility industry.

Key Duties and Responsibilities:

• Content Strategy & Planning: Responsible for collaborating across departments to design and deliver multimedia content aligned with key marketing campaigns, product launches, and corporate events.
• Develops and oversees cohesive content plans for both internal and external communications to support overall business objectives.
• Content Creation & Production: Develop high-quality multimedia content, including videos, photography, animations, and graphics.
• Direct end-to-end production workflows, from scripting and storyboarding to shooting, editing, and post-production, ensuring all creative assets meet professional standards and align with organizational brand guidelines.
• Digital Platform Management: Manage, optimize, and publish content across all digital channels, including websites, social media platforms, and internal communication portals.
• Ensure all published assets strictly adhere to platform-specific best practices and technical standards to maximize audience reach and engagement.
• Performance Monitoring & Reporting: Track, measure and analyze multimedia content performance using key analytics metrics, including reach, view duration, engagement rates, and content-driven website traffic.
• Deliver regular reporting dashboards with actionable insights and data-backed recommendations to continuously optimize content effectiveness and drive higher audience conversion.
• Archiving & Asset Management: Establish and maintain a centralized, highly organized digital asset management (DAM) system for all multimedia files.
• Implement standardized cataloging, tagging, and secure storage protocols to ensure seamless access, version control, and rapid retrieval of media assets across the organization.
• Quality, Health, Safety and Environment (QHSE) Compliance: Adhere to QHSE policies during studio and field operations by conducting risk assessments, safely handling equipment and promoting environmentally sustainable content-production practices.
• Any Other Duties: Any other duties assigned by your Supervisor.

Social Responsibilities

• The Multimedia Content Specialist acts as a visual storyteller and collaborative partner, influencing perceptions and fostering engagement within and outside the organization.
• Brand Ambassador: Acts as a visual ambassador for E-Bus Xpress, ensuring that all produced content accurately and compellingly represents the Organization’s mission, vision, and values.
• Inter-Departmental Collaboration: Facilitates seamless collaboration with various internal departments to gather content, understand technical details, and align multimedia output with departmental objectives.
• Stakeholder Engagement: Creates content that resonates with diverse stakeholders, including employees, customers, investors, government officials, and the general public, fostering connection and driving positive sentiment towards E-Bus Xpress’ initiatives.

Emotional Responsibilities

• The Multimedia Content Specialist is responsible for channeling creativity, adapting constructively to feedback, and maintaining composure while delivering high-impact visual narratives under operational pressure.
• Creative Vision & Passion: Possesses a genuine passion for storytelling and visual communication, channeling creativity to produce innovative and emotionally resonant content that inspires and informs.
• Adaptability & Resilience: Demonstrates adaptability in a fast-paced, dynamic environment, responding constructively to feedback, and maintaining resilience when facing tight deadlines or unexpected challenges in production.
• Attention to Detail & Accuracy: Exhibits meticulous attention to detail in all visual and factual aspects of content, ensuring accuracy and upholding the organization’s reputation for precision and excellence.

Qualifications, Skills and Experience:

• Education: Bachelor’s Degree (Honors) in Industrial and Fine Art, Graphic Design, Visual Communication, Film & Television Production, Journalism & Mass Communication (with a Digital Media Focus), or Interactive Media Design or Equivalent from a Recognized Academic Institution.
• Experience: The Applicant should have at least Two (2) Years of Experience in Multimedia Content Creation and Management in a Reputable Organization.
• Continuous Professional Development: Certificates in at least Two (2) relevant field (e.g., Adobe Certified Professional (ACP) in (Premiere Pro, After Effects, Photoshop, Illustrator), Social Media Management, Video Editing, Photography, Graphics Design, HubSpot Content Marketing Certification, Meta Certified Digital Marketing Associate, Google Analytics Individual Qualification (IQ) or equivalent) is an added advantage.
• Initiative & Innovation: Proactive in exploring and piloting new content formats or digital tools to enhance content effectiveness and maintain a competitive edge.
• Visual Storytelling: Exceptional ability to serve as a visual ambassador for E-Bus Xpress, accurately and compellingly representing its mission, vision, and values across multimedia platforms
• Technical Expertise: Proficiency in end-to-end multimedia production, including video editing, photography, graphic design, animation, and digital asset management, using industry-standard tools like Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, After Effects) and professional camera equipment to create and archive optimized content across websites and social media platforms.
• Stakeholder Engagement: Ability to create compelling multimedia content that resonates with diverse stakeholders, including employees, customers, investors, government officials, and the general public, building meaningful connections, strengthening engagement, and fostering positive sentiment toward E-Bus Xpress.
• Strategic Content Management: Ability to collaborate cross-functionally to plan and execute multimedia strategies aligned with company campaigns, monitor performance metrics to optimize engagement, and strictly enforce brand guidelines to ensure consistent visual identity across all channels.
• Community Storytelling: Skill in identifying and highlighting compelling human-interest stories within the E-Bus Xpress community and its impact on Ugandans, particularly related to job creation, skills development, and sustainable living.
• Quality Assurance: Demonstrated commitment to upholding high content quality standards, including visual appeal, adherence to brief, and overall effectiveness
• MONTHLY KEY PERFORMANCE INDICATORS (KPIs) FOR THE MULTIMEDIA CONTENT SPECIALIST AT E-BUS XPRESS
• Digital Engagement & Audience Growth: Achieve a monthly increase of at least 15% in cross-platform engagement (likes, shares, comments, and video views) across E-Bus Xpress digital channels, creating compelling visual content that builds passenger trust and brand loyalty.
• Content Production & Campaign Execution: Deliver 100% of planned monthly multimedia assets-including route promotional videos, commuter educational guides, passenger testimonial clips, and digital infographics-strictly in alignment with the approved marketing content calendar.
• Digital Ticket & App Adoption Drive: Produce targeted video and visual content that directly promotes digital ticketing and app usage, contributing to a monthly digital conversion rate target while tracking traffic driven to booking portals via custom links and campaign metrics.
• Brand Consistency & Visual Quality: Maintain a 100% compliance rate with E-Bus Xpress brand guidelines, ensuring all photography, videography, and graphic designs adhere strictly to visual identity standards without compliance flags during executive review.
• Passenger Storytelling & Stakeholder Engagement: Conceptualize and release at least four (4) feature stories or video highlights per month focused on commuter experiences, eco-friendly e-mobility impact, and operational reliability to build a positive community sentiment.
• Asset Management & Turnaround Efficiency: Complete and publish 90% of routine content projects within the agreed timeline while maintaining an organized, fully cataloged digital asset archive for seamless cross-departmental retrieval.
• Performance Analytics & Strategy Optimization: Produce a comprehensive monthly analytics report evaluating top-performing content, reach metrics, passenger feedback trends, and actionable recommendations to optimize subsequent media strategies.
• QHSE Compliance and Safety Awareness: Ensure compliance with QHSE standards during media operations and produce at least one safety-awareness visual campaign each month.

How to Apply:

All suitably qualified and Interested applicants should apply online at the link below.

Click Here

Deadline: 30th October 2026

NB: Only shortlisted candidates will be contacted.

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Level of Education: bachelor degree

Work Hours: 8

Experience in Months: 24