Senior Manager, Commercial FP&A, Naturium

e.l.f. Beauty is looking for a Senior Manager, Commercial FP&A, Naturium to lead the commercial and sales FP&A function for the Naturium brand, reporting to the AVP, FP&A, Naturium. This role is the primary finance bridge between FP&A and the Commercial/Sales organization, partnering closely with the VP of Sales and cross-functional teams across Demand Planning, Marketing, Visual Merchandising, Operations, and Finance.

This person will own commercial sales planning across retail and connected commerce, including visual merchandising, and translate commercial strategy and sales activity into financial plans, forecasts, and actionable insights. This is a highly visible role as Naturium scales, with significant exposure to senior Commercial and Finance leadership.

Responsibilities

Commercial Sales Planning & Forecasting

• Lead commercial sales planning across retail and connected commerce channels, partnering with Sales to build, maintain, and refine sales forecasts and plans.
• Drive monthly/quarterly sales forecast cadence with variance analysis versus prior forecast, plan, and prior year.
• Maintain driver-based commercial forecast models (sell-in, sell-through, promo cadence, price/mix, innovation, door count, retailer programs, and connected commerce ramp) to improve accuracy and speed.

Visual Merchandising Finance

• Own financial planning, forecasting, and cost management of Visual Merchandising investments, including planning cycles and cross-functional coordination.
• Partner with VM and Sales to plan, size, and track retail investment programs; ensure spending aligns with commercial priorities and delivers expected return.

Commercial Business Partnering

• Serve as a key business partner and strategic advisor to the VP of Sales and the Commercial organization.
• Support trade terms, promo guardrails, retailer forecasts, and commercial deal evaluation; track realized net revenue and contribution margin versus targets.
• Evaluate business cases for retail programs, commercial activations, and VM investments (ROI, payback, sensitivity).
• Help build the FP&A infrastructure to support Naturium at scale.

Performance Reporting & Insights

• Produce and socialize commercial reporting packages: sales performance, gross-to-net waterfalls, channel/retailer dashboards, trade investment readouts, and visual merchandising spend tracking.
• Distill complex results into clear insights, risks, opportunities, and recommended actions; prepare materials for senior Commercial and Finance leadership and cross-functional business reviews.
• Standardize and automate reporting templates and calendar; ensure one source of truth across systems.

Scenario Planning & Ad Hoc Analysis

• Run scenario models for commercial initiatives, trade strategy, channel mix shifts, innovation launch pacing, and cost changes; quantify impact to revenue, margin, and opex.
• Support pricing, promo, and mix analyses in partnership with Sales.

Process & Tools Improvement

• Identify and implement enhancements to forecasting tools, BI dashboards, and data quality.
• Champion continuous improvement to shorten cycle times and reduce manual work.

Requirements

Must-Haves

• 7-10+ years of progressive FP&A or commercial/sales finance experience in CPG.
• Strong FP&A fundamentals, including forecasting, budgeting, variance analysis, and financial modeling.
• Demonstrated experience partnering closely with Sales / Commercial teams.
• Strong understanding of gross-to-net, trade investments, pricing/mix, and contribution margin.
• Advanced Excel/Google Sheets and financial modeling; proficiency with ERP/EPM/BI tools (e.g., NetSuite/SAP, Adaptive/Anaplan, Tableau/Power BI/Looker).
• Strong communication and executive presence; ability to influence senior stakeholders.
• Ability to manage multiple priorities in a fast-paced, high-growth environment.
• Strong cross-functional collaboration and stakeholder management skills.
• Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA and/or CPA/CMA a plus.

Nice-to-Haves

• Beauty or other consumer-facing CPG experience.
• Experience with retail and/or connected commerce.
• Experience with Visual Merchandising / retail investments and related planning.
• Experience building or improving FP&A processes in a growing organization.
• Experience partnering directly with VP-level or other senior commercial leaders.