Marketing Coordinator

Duties & Responsibilities:

1. Content Creation & Digital Marketing

• Create, design, schedule and publish engaging content across Instagram, LinkedIn, TikTok, Facebook, X (Twitter), YouTube, newsletters and the company website.

• Develop and maintain social media, newsletter and content calendars aligned with business goals and consultant schedules.

• Create social media graphics, newsletter banners, website banners, SEO-optimized website content, blogs and promotional materials.

• Manage YouTube content and support targeted email campaigns, including Law and Medicine newsletters.

• Host Instagram Live sessions and promote university visits, student stories, webinars and recruitment events.

• Monitor social media performance, engagement and audience trends, recommending strategies to improve reach and growth.

2. Event Planning & Coordination

• Plan and coordinate virtual and in-person events, including webinars, information sessions, university visits, school presentations, student meetings, recruitment fairs and pre-departure briefings.

• Organize biannual Fall and Spring Fairs across three Canadian provinces, managing budgets, venues, dates, staffing, logistics, supplies and inventory.

• Coordinate university office visits, open days, demonstration lectures, application days, alumni meetings and consultant training sessions.

• Support recruitment tours, including registering for at least 21 fairs annually, securing additional events and coordinating staffing and logistics.

• Arrange paid webinars and university-led sessions, gathering content and coordinating promotional activities with universities, service partners and consultants.

• Research venues, manage event bookings and ensure events are listed accurately on the company website and internal calendars.

3. School Outreach & Partnerships

• Build and maintain relationships with high school counselors, colleges, school partners and law societies across Canada and the United States.

• Maintain and expand the outreach database to support recruitment initiatives and upcoming academic cycles.

• Coordinate school visits, presentations and webinars while securing new institutional partnerships.

• Support the expansion of recruitment events into new Canadian regions and the US market.

4. Social Media & Community Management

• Manage and grow StudyIN North American social media presence and implement platform-specific growth strategies.

• Monitor comments, direct messages and audience interactions, responding promptly and professionally in line with brand guidelines.

• Promote university visits, events, newsletters and student success stories consistently across channels.

• Monitor trends, evaluate campaign performance and adjust content strategies to improve engagement.

• Respond to Google reviews and maintain accurate review-tracking records.

5. Marketing Administration & Team Support

• Maintain organized marketing folders, promotional assets, scholarship information, university accolades, calendars, timelines and marketing documents in Google Drive.

• Update recruitment tour spreadsheets, office visit trackers, event calendars, website listings and calendar invitations.

• Track marketing materials and inventory, coordinating orders for brochures, university guides and branded supplies.

• Coordinate weekly marketing tasks, content requests and collaboration between the Marketing Team and Consultants.

• Support feedback initiatives, including service reviews for Medicine and other specialist student programmes.

• Prepare reports on webinar activity, social media performance, event participation and other marketing KPIs.

• Recommend improvements to marketing materials, workflows and event processes to support operational efficiency.