Senior Executive - Performance Marketing

Senior Executive - Performance Marketing

Eloelo Group | Bangalore | Full-time

About Eloelo Group

Eloelo Group is building the next phase of entertainment for India. From serialised micro-dramas with Story TV to bite-sized learning with Master App, we're creating a portfolio of consumer apps that meet audiences wherever their attention lives. Backed by leading investors and scaling fast across markets, Eloelo Group is at the forefront of how entertainment is created, distributed, and consumed in a mobile-first world.

Role Summary

We're hiring a Senior Executive - Performance Marketing to be the daily engine room of our UA operations. This role is majorly day-on-day execution: running the account, keeping campaigns healthy, and getting the fundamentals right every single day across Meta, Google UAC, and Apple Search Ads, under the direction of the Assistant Manager/Manager.

What You'll Do

• Execute daily campaign operations: launches, pauses, budget top-ups, and asset uploads across Meta Ads, Google UAC, and Apple Search Ads
• Monitor spend and delivery every day and flag underspend, overspend, or delivery drop-offs immediately
• Action routine, well-defined changes (bid tweaks, audience refresh, creative swap-in) as instructed by the Assistant Manager/Manager
• Check and log daily performance numbers (spend, CAC, installs) into standard trackers/dashboards without gaps
• Fix account-level hygiene issues, such as disapprovals, tracking breaks, and naming errors, as they come up
• Support attribution hygiene by checking AppsFlyer (or equivalent MMP) event flow daily and flagging breaks
• Coordinate with the creative team to get approved assets live on time
• Maintain and update internal reporting sheets/dashboards accurately and on schedule, every day
• Escalate anomalies (CAC spikes, spend drops, disapprovals) to the reporting manager with initial diagnosis

What We're Looking For

• 1-2 years of hands-on performance marketing execution experience on Meta Ads Manager and/or Google UAC; Apple Search Ads exposure is a plus
• Comfortable doing repetitive, high-volume daily account work with consistency and zero drop in diligence
• Basic understanding of UA metrics (CAC, ROAS, spend pacing), enough to spot when something looks off
• Highly detail-oriented and process-driven
• Excel/Google Sheets proficiency for daily tracking and reporting
• Good communication skills to coordinate with creative and reporting teams
• Eagerness to learn: this role is built to grow into campaign optimisation and, eventually, channel ownership

Nice to Have

• Prior experience in a B2C/consumer app environment
• Exposure to MMP platforms (AppsFlyer, Adjust, or similar)
• Familiarity with regional Indian language markets

What Success Looks Like (First 6 Months)

• Zero-gap daily execution and reporting across assigned ad accounts, with nothing missed and nothing late
• Consistently accurate, on-time flagging of anomalies before they compound
• Ready to take on independent campaign optimisation ownership