Marketing Operations Manager

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Job Title: Marketing Operations Manager (HubSpot)

Location | Remote

Time Zone | US Time Zones (EST-PST) | Full-Time position

Role Overview:

We are seeking a Demand Generation & Marketing Operations Manager with deep HubSpot Marketing Hub expertise and hands-on paid acquisition skills to drive qualified pipeline for a B2B technology company. This is a full-time, hands-on role. Your first focus will be owning HubSpot administration, lead lifecycle, and conversion tracking so that paid, email, and event programs are measured against sales-accepted leads and revenue, not form fills. The ideal candidate is data-driven, process-minded, and comfortable owning a marketing-sourced pipeline number.

Key Responsibilities:

• Plan, launch, and manage Google Ads (Search, Performance Max, YouTube) and Meta campaigns, with LinkedIn used for account-based programs against a target account list

• Own conversion tracking end to end, including UTM governance, GA4, HubSpot ad integration, and offline-conversion import to optimize toward qualified pipeline and closed-won revenue

• Manage budget allocation by network and campaign against cost-per-SAL and pipeline targets, and restructure spend that does not produce qualified pipeline

• Brief creative and landing pages, run structured tests, and report results weekly

• Act as HubSpot Marketing Hub administrator, managing properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations

• Define lifecycle stages jointly with sales (Lead, MQL, SAL, SQL, Opportunity) and enforce them through automation

• Maintain database health, including deduplication, enrichment, suppression cleanup, and GDPR and CAN-SPAM compliance

• Build HubSpot campaigns with spend items attached so attribution and ROI reporting work natively

• Produce marketing-sourced and marketing-influenced pipeline and revenue reporting for leadership, reconciled against the sales pipeline

• Plan and execute the email calendar, including product announcements, partner communications, webinar promotion, newsletters, and segmented, behavior-triggered nurture tracks

• Monitor email deliverability and resolve root causes of bounce, spam, and unsubscribe issues

• Own promotion, registration, lead capture, and follow-up for webinars and industry trade shows in partnership with sales and the SDR team

• Run industry surveys and research programs that support thought-leadership content

• Hand off leads to sales with clear ownership, stage, and next steps, and close the loop on conversion results

Required Qualifications:

• Experience in B2B demand generation or marketing operations, including serving as the primary HubSpot Marketing Hub administrator for a company

• Deep, hands-on HubSpot expertise: custom properties and objects, lifecycle design, workflows, lead scoring, lead routing, campaigns and spend items, multi-touch attribution, and custom reporting

• Current HubSpot Marketing Hub and Reporting certifications, or the ability to earn them within 60 days of start

• Hands-on Google Ads and Meta Ads management with a track record of optimizing to down-funnel outcomes through offline-conversion import

• Strong data discipline, including clean segmentation, database hygiene, and a working knowledge of deliverability metrics

• Comfortable owning a pipeline number and defending budget decisions with data to sales leadership

• Experience marketing to technical buyers with long purchase cycles sold through channel partners

• Strong written and spoken English with a clear, professional communication style, and the ability to document processes and definitions

• Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications:

• Experience in professional AV, broadcast, video technology, or education and government technology markets

• Proficiency with GA4, Google Tag Manager, and Looker Studio; basic SQL

• Familiarity with SDR enrichment and sequencing tools (such as Apollo, Clay, or Nooks) and how they integrate with HubSpot

• Experience with webinar platform operations and trade show lead-capture workflows

• Experience running LinkedIn Ads for account-based programs

• Experience managing vendors and agencies, including SEO and content partners

Tools & Technology:

• HubSpot Marketing Hub and Sales Hub

• Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager

• GA4 and Google Tag Manager

• Wistia, Zoom Webinars, and Typeform

• Zapier, Apollo, Clay, and Nooks

• Semrush or similar SEO tools

• Google Workspace

• Slack, Zoom, and other remote collaboration tools

Please NOTE:

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps-the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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