Marketing Specialist
Confirmed on the employer's own hiring board on Oct 29, 2026. First seen by Alion on Oct 26, 2026.
SOFTONE Bulgaria is the Sofia-based subsidiary of ENTERSOFTONE headquartered in Athens, Greece. It is the leading business software and services provider in Greece and Southeast Europe, with a workforce of over 1,500 employees and a network of 700+ specialized partners. The organization serves more than 90,000 clients across Greece, Cyprus, Bulgaria, and Romania. Leveraging deep technical expertise and continuous innovation, the company delivers a comprehensive suite of digital solutions, including ERP/CRM, HCM, WMS, accounting software, digital commerce platforms, and specialized industry applications. The portfolio extends to e-invoicing, e-procurement systems, and tailored solutions for sectors such as retail and food service.This integrated offering empowers businesses in their digital transformation journey, streamlining operations and enhancing overall efficiency.
The role
We are looking for a Marketing Specialist to develop and execute marketing initiatives for our business solutions in Bulgaria. You will strengthen brand awareness, generate qualified leads and support our commercial objectives, pipeline growth and market positioning. You will report to a Senior Marketing Manager and work closely with Sales and the local management team.
Key responsibilities
- Develop and execute marketing campaigns for assigned business solutions, in line with the marketing plan, to increase market awareness and drive qualified demand
- Coordinate and implement digital campaigns, webinars, physical events, sponsorships and content (email campaigns, articles, press releases, case studies) that generate qualified prospects
- Collaborate with Sales to align marketing initiatives with business priorities and improve lead quality, conversion and customer engagement
- Work with external partners, agencies and vendors to deliver marketing activities and campaigns
- Monitor and evaluate marketing performance indicators to optimize campaign effectiveness and return on investment
- Manage marketing assets, including Business Unit website pages, product messaging, positioning and value proposition communication
- Track market trends, competition and regulatory developments related to assigned solutions and suggest adjustments to marketing plans
- Prepare marketing reports, presentations and campaign updates
Requirements
- Bachelor’s degree in Marketing, Business Administration, Economics, Communications or a related field
- 3+ years of professional experience in marketing, preferably in B2B marketing and/or the technology/software sector
- Project management and digital marketing skills
- Fluent Bulgarian and good command of English (written and spoken)
- Strong writing skills, attention to detail and the ability to manage multiple tasks and deadlines
Nice to have
- Experience organizing events and webinars
- Knowledge of ERP or business software
Benefits
Opportunity to work alongside people who are always eager to mentor
Competitive remuneration package
Meal Vouchers, up to 100 eur per month