Art Director

WHO WE ARE

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.

WHAT WE DO

We create premium, immersive experiences where performance, hospitality, design, and human connection converge-and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands-on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities-we offer long-term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

Equinox is seeking a conceptual, design-driven Art Director with exceptional visual sensibility and a strong foundation in both digital and print design to help shape and elevate the creative expression of the brand.

This role requires a hands-on creative thinker who can move seamlessly between concept development, sophisticated art direction and design execution. Working in a fast-paced, highly collaborative environment, this individual will bring bold ideas to life across campaigns, digital, social, print, and content production.

The ideal candidate combines impeccable taste and strong conceptual thinking with a nimble, proactive, can-do attitude. They are equally comfortable art directing on set, owning design projects, and collaborating across disciplines with the ambition and ability to lead increasingly complex productions from concept through execution.

Responsibilities & Requirements

Including but not limited to the following:

Creative Concepting & Art Direction

• Develop compelling creative concepts and execute strong visual narratives across photography, video, design, and integrated campaigns that bring the Equinox brand to life.
• Partner with Creative Director, copywriters, and designers to translate creative briefs into sophisticated, strategically grounded ideas.
• Bring a distinct creative point of view while remaining collaborative, adaptable, and open to feedback.
• Stay at the forefront of design, fashion, photography, and contemporary culture, bringing fresh perspectives to the work.

Photography, Video & Content Production

• Concept and art direct photo and video shoots in collaboration with photographers, directors, stylists, producers, and external partners, with the ability to independently lead mid-tier productions from concept through post-production.
• Develop creative treatments, mood boards, shot lists, and visual references to communicate a clear creative vision.
• Manage communications with and provide feedback to outside creative partners, ensuring that the work is executed to match the vision.
• Oversee image selection, retouching, editing, and final asset delivery to ensure alignment with creative direction and brand standards.
• Bring an understanding of motion, video, and dynamic content to the development of conceptual visual storytelling.

Collaboration & Creative Leadership

• Take ownership of projects from initial briefing through final delivery, managing multiple priorities in a fast-paced, deadline-driven environment.
• Directly manage, mentor, and develop a team of designers, providing ongoing feedback, and performance oversight.
• Collaborate closely with creative, marketing, digital, social, and production teams to deliver cohesive, high-impact work.
• Communicate creative ideas clearly and confidently, presenting concepts and incorporating feedback effectively.
• Demonstrate a proactive, solutions-oriented mindset with the flexibility to jump in wherever needed.
• Contribute to the overall creative culture by bringing fresh ideas, a collaborative spirit, and a commitment to raising the standard of the work.

• 5-7 years of experience in art direction, graphic design, or a hybrid creative role, ideally within luxury, fashion, lifestyle, wellness, or premium consumer brands.
• Exceptional portfolio demonstrating strong conceptual thinking, sophisticated design execution, and a highly refined visual aesthetic.
• Proven experience designing across digital and print, with deep knowledge of digital design principles, platforms, and best practices.
• Strong foundation in typography, layout, visual identity, photography, and integrated campaign development.
• Experience art directing photo and video shoots, with a desire to take on greater ownership of productions.
• Expert proficiency in Adobe Creative Suite and Figma.
• Proficiency in motion graphics, animation, and video editing is a significant plus.
• Excellent communication, presentation, collaboration, and organizational skills.
• Ability to thrive in a fast-paced environment and deliver exceptional work under tight deadlines.
• A strong understanding of luxury aesthetics and a genuine passion for design, fashion, photography, and contemporary culture.

Pay Transparency: $120-$140k

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website athttps://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.