Field Marketing Manager

About eSentire 

eSentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events. We were founded on the premise that if you can't find a solution, you build it. And today, that means pioneering the future of AI-powered security. At eSentire, we're building a cutting-edge AI Security Operations Platform that will amplify human expertise, not replace it, creating a workplace where innovation meets impact.  

Our culture is based on transparency, teamwork, and continuous innovation, where your ideas can shape how AI and human intelligence work together to outsmart cyber adversaries. As the authority in Managed Detection and Response, we protect the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries—and we're looking for forward-thinking talent to help us define what AI-first security, human-backed trust means for the industry. 

About the Role:

eSentire is seeking a Field Marketing Manager to plan and execute field marketing activities across select sales regions. This role is responsible for executing marketing programs and campaigns that build awareness, generate pipeline and support revenue growth in region.

You will work closely with the VP, Channel Programs & Marketing, regional sales leadership and in-region channel leadership to deliver field and channel activities that move prospects through the buyer’s journey. Your focus will include bringing the company’s value proposition to life in region to support new business, expansion and renewal revenues.

Responsibilities:

Contribute to the regional marketing plan and own execution of the agreed calendar of activities for responsible regions (including channel partners, tech alliances and direct sales)

Execute modern, multi-channel programs tailored to the requirements of each region, including a series of online and offline events

Manage end-to-end event logistics — venue and vendor coordination, registration, promotion, budget tracking, on-site support and post-event follow-up

Roll out campaigns and programs to Sales, ensuring reps are briefed and enabled for optimal lead follow-up

Partner and collaborate with key stakeholders to drive awareness in the marketplace and build pipeline for Sales

Track and report on the performance and ROI of field marketing activities, and share results and feedback with Sales and Marketing leadership

Support customer reference, referral and retention programs, including identifying candidate customers and helping produce case studies for use in marketing campaigns

Execute channel marketing activity aligned to the regions, including partner-focused (virtual and in-person) events, joint programs and initiatives, and support the administration and tracking of partner MDF programs

Maintain accurate campaign records, budgets and reporting in Salesforce and the marketing automation platform

Requirements:

This posting is for an existing vacancy

1–3 years’ experience in B2B marketing (ideally cybersecurity or enterprise software)

Bachelor’s degree or equivalent experience

Experience working with sales, marketing and product teams to build effective working relationships and programs

Demonstrated success executing marketing programs and regional projects, and coordinating creative agencies and vendors, in a fast-paced environment

Experience using Salesforce, Pardot, ABM and other marketing software

Strong project management and organizational skills, with the ability to manage multiple concurrent activities and deadlines

Willingness to travel within the East and Central regions for events as required

Compensation Range

The expected base salary range for this role is $80,000 to $90,000 CAD. This range is for the primary location for which the job is posted. Actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge, skills, and internal equity.

Our Culture and Values

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

Total Rewards

We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes:

Eligible for an annual performance-based bonus tied to personal and company performance. Please note that bonus payments are not guaranteed

Competitive benefit program

Paid parental leave

Matching RRSP or 401K program

Competitive employee referral bonus

Artificial Intelligence (AI) Notice:

As part of our recruitment process, eSentire may use Artificial Intelligence (AI) tools to assist recruiters with reviewing and summarizing application materials. All candidate evaluations and hiring decisions are made by members of our hiring team

AccommodationIf you have any accessibility requirements during the recruitment process, please reach out to our HR team at [email protected] and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address.