Social Media Manager

About Fasset

At Fasset, we believe your money should answer to you. We are a banking and investment platform built around a simple idea: more people should have access to the financial system, regardless of where they live. We are building the global financial system for ownership, one that moves what you earn into what you own, so that what you can own is never decided by where you were born.

We operate across emerging markets, with a particular focus on the Middle East, Asia and Africa. Founded by Mohammad Raafi Hossain and Daniel Ahmed, Fasset has raised more than $80 million and holds regulatory approvals across markets including the UAE, Indonesia, Malaysia, the EU, Türkiye and Pakistan.

We are a fast-moving, global team scaling a regulated platform across multiple markets. Our culture runs on HEART: Humble Curiosity, Enthusiasm, Act Like Owners, Raise the Bar, and Tenacity. And we hold one simple view about the people who join us: the owners arrive early.

About the role

Financial companies are usually bad at social media - polished, safe and forgettable. We want Fasset to be part of the conversations hundreds of millions of people across Pakistan, Bangladesh, Indonesia, the Gulf and East Africa are already having about money, work and ambition on TikTok, Instagram, YouTube and X. You'll join our Audience and Community team to build the content engine behind Fasset's social channels, with short-form video - and your own creative instinct - at the centre of it.

What you'll do

• Build a content engine of repeatable formats and series that people recognise and come back for, instead of a calendar one-off posts.
• Own Instagram, TikTok, YouTube Shorts, X and LinkedIn day to day - content calendar, publishing, platform strategy and performance.
• Make content yourself: write the hook, shoot and edit a first version, get on camera or bring the right person to it.
• Build a production system around you with a shooter-editor and a bench of freelance editors and creators, deciding what to make yourself and what to hand off to scale output without losing quality.
• Turn same-day cultural moments and company milestones - launches, Buildathons, partnerships, customer stories - into timely content made for each market in Urdu, Bangla, Arabic, Bahasa and English, not translated into it.
• Make community management part of the content itself - replies, comments and quote posts worth reading, not customer support with emojis.
• Work with brand and performance teams so organic and paid reinforce each other, and track what's working beyond views - watch time, retention, shares, saves, follower growth and downstream signal into the product.

What you'll bring

Must have

• A reel or portfolio of work you've made and grown - we care more about the work than the years doing it.
• Comfortable on camera and fluent in how TikTok, Instagram, YouTube Shorts and X actually work.
• Strong writing and editing skills, with enough command of CapCut, Premiere or similar to take an idea from your head to a publishable first cut without waiting on an editor.
• Experience managing freelancers, editors or creators, with the judgement to give feedback that makes the work better.
• Good judgement forged in a constrained category - finance, fintech, healthcare or similar - where you can't just say whatever you want.
• Comfortable inside platform analytics, using data to improve the work without letting it flatten it.
• Fluent English.

Nice to have

• Urdu, Arabic, Bangla, Bahasa Melayu or another language spoken across our markets - the best work here comes from understanding the culture, not translating a caption.
• Experience in fintech, crypto, banking or another regulated industry.
• Experience building an audience in an emerging market.
• Experience with Discord, Telegram, ambassador programmes or online communities.
• An existing personal audience or creator track record.
• Experience building a character-led brand where people follow the account for the content, not just the product.

Not a 100% match? We'd still love to hear from you. We hire for potential and HEART, not a checklist, so apply if the mission excites you.

What we offer

• Ownership from day one. High-trust, high-ownership culture where you get room to act like an owner and the support to raise the bar.
• Competitive pay, benchmarked across our markets and reviewed as you grow.
• A real path forward through Grow with Fasset (#GwF), our L1-L7 progression framework with both IC and Manager tracks.
• Global exposure working alongside a team spread across seven markets, solving problems that matter for emerging economies.
• Learning and development support to keep growing your craft.