Senior Machine Learning Engineer I - Ads Platform

What we’re building and why we’re building it.

Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.

Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.

The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.

It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

About the Role

We are seeking a Machine Learning Software Engineer to join Fetch’s Ads Platform team. This role sits at the intersection of applied machine learning, data engineering, and production systems, with a focus on building and improving ranking, relevance, and optimization models that drive ad selection and delivery at scale. You will partner closely with product, data, and platform teams to develop ML-driven decisioning systems, including feature pipelines, model training and evaluation workflows, and low-latency serving infrastructure. This is a high-impact opportunity to influence how ads are ranked and personalized across the Fetch experience, improving advertiser performance, user engagement, and overall marketplace efficiency.

Role Responsibilities:

• Design, build, and improve machine learning models that power ad ranking, relevance, and optimization across the Fetch platform.
• Implement and iterate on active learning strategies, including data sampling, error-driven retraining, and human-in-the-loop workflows to improve ranking quality.
• Leverage LLMs to reduce model development and annotation effort, including synthetic data generation, assisted labeling, weak supervision, and error analysis for ranking and relevance tasks.
• Own ML experimentation, offline and online evaluation, and production inference for assigned ad ranking components.
• Partner closely with product, data, and platform teams to translate advertiser and user experience gaps into measurable ML improvements.
• Maintain high standards for model performance, reliability, latency, and data quality in production ranking systems.
• Use AI-assisted tools to accelerate development, experimentation, debugging, and analysis while maintaining strong engineering judgment.
  • Designing features and validating ideas with ChatGPT & Claude sandboxes.
  • Leveraging AI for code generation and technical prototyping.
  • Using AI assistants for systems architecture diagramming and design validation.

Minimum Requirements:

• 5+ years of software engineering experience with a strong track record of building and maintaining production ML or data-driven systems.
• Strong proficiency in Python for machine learning and data processing, with working knowledge of Go, and hands-on experience deploying low-latency models into production ranking or decisioning systems.
• Experience with AWS and distributed systems, including building or operating scalable training pipelines and online inference services.
• Practical experience applying LLMs to reduce model development and data labeling effort, including assisted labeling, synthetic data generation, weak supervision, or model error analysis.
• Strong engineering judgment and systems mindset, with an emphasis on reliability, performance, and long-term maintainability of ranking or optimization systems.
• Experience using AI-assisted development tools (e.g., GitHub Copilot, ChatGPT, or similar) to accelerate iteration while maintaining high code quality.
• Ability to critically evaluate AI-generated outputs, debug complex issues, and validate correctness in production ML workflows.

Preferred Requirements:

• Bachelor’s or Master’s degree in Computer Science, Machine Learning, or a related field, or equivalent practical experience.
• Familiarity with modern AI tooling and frameworks such as AWS Bedrock, LangChain, vector databases, or similar orchestration technologies used in ML-powered decisioning systems.
• Experience building and operating machine learning workflows involving large language models (LLMs), including prompt-driven systems and model-assisted pipelines.
• Familiarity with orchestrating ML-driven decisions in high-throughput or low-latency environments, such as ranking, recommendation, or optimization systems.
• Experience with applied machine learning for relevance, ranking, or personalization problems (e.g., feature engineering, model evaluation, or feedback loops).
• Experience working in small, fast-moving, cross-functional teams, partnering closely with product, data, and platform stakeholders.

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

• Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
• Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)

Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.

Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].