Product Marketing Manager

About The Role

As a Product Marketing Managerat Finch, you’ll join a small, high-impact team that works closely with Product, Sales, and Success. You’ll play a central role in shaping go-to-market strategy, translating product capabilities into compelling narratives, and driving cross-functional alignment for programs across the full customer lifecycle.

You’ll be expected to develop deep product knowledge and customer empathy, communicate confidently-both in writing and in presentations-and thrive in a fast-paced environment.

What You'll Do

• Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
• Own the creation and execution of product launches for new features.
• Research, build, and adapt positioning and messaging for new industries and personas.
• Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
• Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
• Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption.
• Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.

What You'll Bring

• 3+ years of product marketing experience.
• Experience marketing to a technical or developer audience.
• Experience owning product launches end-to-end; ensuring team members work collaboratively to fulfill goals and objectives.
• Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
• Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources.
• Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
• Genuine curiosity about payroll, benefits and the HR ecosystem-unafraid to dive into the nitty gritty technical details.
• Great at simplifying complex technical requirements into plain English.
• A willingness to roll up your sleeves, get scrappy, and get it done-we are a startup after all!

Success Looks Like

• Communication - Convert complex ideas into clear, compelling stories through exceptional written, oral, and visual communication skills
• Public Speaking - Comfortable with presenting to large groups internally and externally
• Research - Ability to identify and effectively translate market trends and competitive analysis into meaningful insights for the team
• Problem Solving - Tactically address problems and cut through ambiguity
• Cross-Team Collaboration - Manage projects across stakeholders in Sales, Partnerships, Customer Success, and Product

Nice to Have

• Experience marketing to enterprise customers, ideally in a technical, API, or integrations product space.Experience selling to product managers, developers, or technical audiences
• Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement

What We Offer

• Competitive equity with a 10-year exercise window
• Full medical, dental, and vision coverage (100% for employees, 85% for dependents)
• Unlimited PTO (with a 3-week minimum)
• 401(k) plan
• Regular team offsites and meetups
• Hybrid work: 3+ days/week in our SF Office