Salesforce Marketing Cloud Developer
First seen by Alion on Nov 4, 2026.
Job Description :
Salesforce Marketing Cloud Developer
Experience : 6+ Years
Employment Type : Full-Time
Locations : Chennai / Bangalore / Pune / Nagpur
Key Responsibilities & Requirements :
1. Salesforce Marketing Cloud Expertise :
- Design, develop, configure, and maintain scalable marketing automation solutions using Salesforce Marketing Cloud (SFMC), with strong hands-on technical experience.
2. Marketing Cloud Next (MCN) :
- Demonstrate good practical experience with Marketing Cloud Next (MCN), including its capabilities, implementation, configuration, and integration with the Salesforce ecosystem.
3. Salesforce Data Cloud / Data 360 :
- Work with Salesforce Data Cloud (Data 360) for data ingestion, unification, segmentation, identity resolution, and activation to enable personalized customer engagement.
4. Marketing Automation & Campaign Development :
- Develop and manage customer journeys, automation workflows, email campaigns, audience segmentation, and multi-channel marketing initiatives.
5. Technical Development :
- Strong proficiency in AMPscript, SQL, Server-Side JavaScript (SSJS), HTML, CSS, and JavaScript for developing dynamic and personalized marketing solutions.
6. Data Management & Integration :
- Implement data extensions, contact management, data models, and integrations using REST/SOAP APIs and other Salesforce integration capabilities.
7. Customer Journey & Personalization :
- Design and optimize personalized customer journeys using customer insights, behavioral data, segmentation, and marketing automation capabilities.
8. Salesforce Ecosystem Integration :
- Integrate SFMC, MCN, and Data Cloud / Data 360 with relevant Salesforce platforms and external enterprise applications to support unified customer experiences.
9. Testing, Optimization & Support :
- Perform unit testing, troubleshoot technical issues, optimize campaign performance, and ensure solution quality, reliability, and scalability.
10. Experience & Professional Skills :
- Minimum 6+ years of relevant Salesforce Marketing Cloud development experience, with good hands-on exposure to MCN and Data Cloud / Data 360. Strong analytical, problem-solving, communication, and stakeholder collaboration skills are essential.
Skills
Salesforce, AMPscript, SQL, Salesforce Integration, Salesforce API, SFMC/ET, Salesforce Support