First seen by Alion on Oct 24, 2026.
. Order Generation & Route Management
Conduct regular, structured daily visits to retail shops, kiosks, and wholesale accounts following a designated journey plan / route schedule.
Take accurate stock orders from store owners/managers using handheld mobile devices, order-booking apps, or physical order sheets.
Communicate current trade promotions, new product launches, volume discounts, and pricing updates directly to trade clients.
Monitor stock levels at retail outlets (shelf availability and backroom stock) to suggest appropriate order quantities and prevent stockouts.
2. Market Expansion & Client Relations
Identify, onboard, and register new retail outlets and prospective clients within the assigned territory.
Maintain strong, trust-based relationships with store owners to secure preferred shelf space and high product visibility.
Gather feedback from shopkeepers regarding market demands, competitor pricing, and stock movement.
3. Merchandising & Visibility Support
Ensure proper product presentation and placement at retail stores according to company merchandising guidelines.
Distribute and place Point-of-Sale (POS) marketing materials (posters, banners, stickers, shelf talkers).
Check product expiration dates on shop shelves to support proper stock rotation (FIFO).
4. Coordination & Reporting
Submit daily order reports and journey completion metrics to the Sales Supervisor or Territory Manager.
Coordinate with the logistics and dispatch team to ensure timely and accurate delivery of booked orders.
Assist finance and delivery teams with resolving order discrepancies, billing issues, or delivery delays.

