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Salary
≈ $125k – $244k per year (Estimated)
Location
In office (United States)
Seniority
Principal · 10+ years exp
Visa
No sponsorship (stated in the posting)
Employment
Full-Time

Confirmed on the employer's own hiring board on Nov 2, 2026. First seen by Alion on Oct 28, 2026. Fractal scores B on the Alion truth index.

Overview
Company
Impact
Profile match
Fractal Analytics is an artificial intelligence and analytics company founded in 2000 that builds decision systems for large consumer goods, retail, financial services, healthcare and technology clients. Its work combines data engineering, machine learning and behavioural science, delivered as long-running engagements alongside a set of its own products covering demand forecasting, marketing measurement, conversational analytics and medical imaging. Headquartered in New York with its largest delivery base in India, it is backed by TPG and has become one of the better known analytics services firms to emerge from the Indian market.

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Principal Data Scientist (Tech/Media/Entertainment)

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets; an ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal

Location: Palo Alto, California

Note: This position is not eligible for Immigration Sponsorship at this time.

Position Overview:

We are looking for a Principal Data Scientist to join our team in the Artificial Intelligence Client Services (AICS) Practice. The ideal candidate possesses a passion for the art and science of data-driven decision making; and for improving the analytical insights and technology used by marketing and product leaders to achieve our bold company goals. You will help address the sophisticated challenges of marketing effectiveness, return on investment, experimental design, measurement strategy, consumer behavior, product design, and marketing channel effectiveness.

Lead the Artificial Intelligence Client Services (AICS) strategy in the Technology, Media and Entertainment Practice, responsible to own parts of our client relationships, make them successful (NPS), and grow these relationships while building a world-class analytics team.

Responsibilities:

  • Develop AgenticAI solutions to address client needs, Interface with the client on a regular basis to understand and address their business problems and design & build the right Agentic AI solutions.
  • Use problem solving methodologies to propose creative solutions to solve business problem. Recommend design and develop state-of-the-art data driven analysis using statistical & advanced analytics methodologies to solve business problems.
  • Lead client engagement managers and guide to execute end to end client engagements.
  • Build deep client relationship, network & be a thought partner. Anticipate business problems & deliver par excellence.
  • Responsible for managing multiple consulting and analytics engagements with a team
  • Proactively review client deliverables prior to sharing with client - they are expected to confirm approach, insights and results.
  • Team management to ensure appropriate people staffing, utilization and quality assurance
  • Define standard metrics and KPIs for clients and establish processes to measure them
  • Generate insights and present findings and deliverable to client that meets business requirements
  • Provide high-end consulting and thought leadership to clients at the business heads level and help them sharpen their business strategies by way of implementing analytical models to realize the business objectives

Job Duties (Indicative time split):

  • Recommend, design, and develop state-of-the-art data driven analysis using statistical and advanced analytics methodologies to solve business problems (10%)
  • Provide analytics and data driven consulting solutions to clients across verticals (5%)
  • Develop models and recommend insights (10%)
  • Form hypotheses and run experiments to gain empirical insights and validate these hypotheses (10%)
  • Identify and mitigate possible risks and identify alternative creative solutions (10%)
  • Lead client engagements independently; and execute end to end client engagements; ensure regular client updates and meetings, perform stakeholder management and risk analysis for the project, track and monitor status of success metrics and ensure that they are implemented effectively and efficiently (15%)
  • Build deep client relationships, network, and be a thought partner; understand and translate client business problems to data driven solutions (5%)
  • Anticipate business problems, develop domain expertise to deliver solutions that solve current and future client problems; and communicate results and the value of the results to business leaders (5%)
  • Support the development of proposals and pitches for new business development; focus on opportunities to grow the client base along with the client partner, while supporting the sales team as required for RFPs and regular sales pitches (10%)
  • Leverage the professional network to create opportunities to grow business at Fractal; develop his own brand and Fractal's brand as a thought leader in the area of analytics by publishing papers, contributing to blogs, and speaking at industry events (10%)
  • Contribute to firm growth by participating and conducting training sessions; and participate in other activities that make Fractal an employer of choice (10%)

Qualifications:

  • 10+ years of relevant Data Science / Analytics experience with a Bachelors / Master’s degree in Engineering, Business, Economics/ Statistics or equivalent
  • 4+ years of experience in Technology, Media and Entertainment domain
  • Possess strong marketing, customer analytics/ logical thinking skills and clarity of thought
  • Ability to communicate clearly and present to senior leadership/executives
  • Enable and demonstrate innovative thinking and inspire innovative action
  • Leverage communication to inspire others. Exhibit a commitment to being a team player with a flexible “can do” attitude and strong interpersonal skills
  • Demonstrate the knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural/geographical sensitivities

Pay:

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimated salary would beginaround $235,000. In addition, for the current performance period, you may be eligible for a discretionary bonus.

Benefits:

As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take time needed for either sick time or vacation.

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Not the right fit? Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

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