Senior SEO Specialist

About SiGMA Play and SiGMA World

Founded in Malta in 2014, SiGMA Worldis a global events and media organisation operating across gaming, emerging technology, digital health, and affiliate marketing. What started as an events company has grown into an international group with over 450 employees and offices across six countries.

SiGMA Playis the Group's B2C affiliate and digital media division, connecting players with trusted providers. Through expert reviews, industry insights, guides, and game comparisons, SiGMA Play helps players make informed choices while promoting transparency, player protection, and responsible gaming.

Job Objective:

The Senior SEO Specialist is responsible for supporting the SEO Team Lead in developing, implementing and executing SEO strategies to improve organic search visibility, website traffic and overall search performance across our network of websites.

This role involves working across multiple aspects of SEO, including keyword research, competitor analysis, on-page optimization, technical SEO, content strategy and performance analysis. The successful candidate should have a strong understanding of SEO principles, be comfortable working with data and analytics, and have experience identifying and implementing opportunities for organic growth.

Experience within the iGaming industry, particularly in online casinos, online slots and gambling-related websites, is a strong asset. Ideally, candidates will have at least 3 years' experience in an SEO role, with a proven track record of improving organic search performance.

Key Responsibilities

SEO Strategy & Implementation

• Assist the SEO Team Lead in developing and executing SEO strategies across assigned websites and markets.
• Conduct comprehensive keyword research to identify opportunities for organic traffic growth.
• Perform competitor analysis to identify SEO opportunities, gaps and areas for improvement.
• Develop and implement on-page SEO strategies, including page structure, internal linking, metadata and content optimization.
• Identify opportunities to improve website architecture, URL structures and overall search engine accessibility.
• Monitor search engine algorithm updates and industry developments, adapting SEO approaches accordingly.

Technical SEO & Website Optimization

• Conduct regular technical SEO audits to identify and resolve issues affecting website performance and search engine visibility.
• Identify and investigate technical issues relating to crawling, indexing, redirects, canonicalization, page speed and structured data.
• Work with developers and other relevant departments to implement technical SEO improvements.
• Monitor website health and ensure SEO best practices are consistently applied.
• Identify opportunities to improve internal linking structures and overall website navigation.

Performance Monitoring & Analysis

• Monitor organic traffic, keyword rankings, visibility and other relevant SEO performance metrics.
• Analyse data from tools such as Google Analytics 4 and Google Search Console to identify trends and opportunities.
• Prepare performance reports and provide actionable recommendations based on findings.
• Identify underperforming pages and develop optimization plans to improve their organic performance.
• Track the impact of SEO initiatives and assess their contribution to overall website growth.

Content & Team Support

• Collaborate with SEO Content Team Leads to ensure content strategies align with SEO objectives.
• Provide keyword recommendations, content briefs and optimization guidelines to content teams.
• Review existing content and identify opportunities for improvement, consolidation or expansion.
• Support junior SEO team members by sharing knowledge, providing guidance and reviewing their work where required.
• Contribute to team brainstorming sessions, SEO strategy discussions and knowledge-sharing initiatives.
• Assist with prioritizing and coordinating SEO tasks across assigned projects.

Key Performance Indicators (KPIs)

SEO Performance

• Growth in organic website traffic and search visibility.
• Improvement in keyword rankings and organic search performance.
• Successful identification and implementation of SEO opportunities.
• Improvement in organic performance of assigned websites and pages.

Technical SEO & Optimization

• Successful identification and resolution of technical SEO issues.
• Completion of regular website audits and implementation of recommendations.
• Improvement in website crawlability, indexation and overall technical health.
• Consistent application of SEO best practices across assigned websites.

Reporting & Analysis

• Accurate and timely delivery of SEO performance reports.
• Ability to identify meaningful trends and translate data into actionable recommendations.
• Regular monitoring of competitors and search engine developments.
• Effective tracking and evaluation of implemented SEO initiatives.

Team Contribution

• Active participation in team meetings and strategy discussions.
• Effective collaboration with content, development and other relevant teams.
• Contribution to the development of SEO processes and best practices.
• Willingness to support and mentor junior team members.
• Positive, proactive and collaborative attitude.

Skills & Experience

• Minimum 3 years' experience in an SEO-focused role.
• Strong understanding of SEO principles and best practices.
• Experience conducting keyword research and competitor analysis.
• Good understanding of technical SEO, including crawling, indexing, redirects and canonicalization.
• Experience with Google Analytics 4 and Google Search Console.
• Familiarity with SEO tools such as Ahrefs, Semrush, Screaming Frog or similar platforms.
• Strong analytical skills and the ability to interpret SEO performance data.
• Understanding of on-page optimization, internal linking and website architecture.
• Ability to identify SEO opportunities and translate them into practical recommendations.
• Excellent communication and interpersonal skills.
• Strong attention to detail and organizational skills.
• Experience within the iGaming industry is considered a strong asset.

Why SIGMA

• Grow with us - Play an important role in SiGMA's continued expansion across markets and help strengthen our presence within the industry.
• Free iGaming Academy access - Develop your industry knowledge with access to professional courses and training.
• Travel perks - Attend major gaming events, visit our international offices, and build relationships with industry leaders around the world. (T&Cs apply)
• Performance rewards - High performers are recognised and provided with opportunities for career progression through annual reviews and bi-yearly performance check-ins.
• International exposure - Work with market leaders and senior industry stakeholders across SiGMA's global network.