Marketing Automation Technical Lead
About the Company
Our client is a global marketing technology consultancy specializing in data-driven customer engagement and automation solutions. The company supports organizations across multiple regions in designing, implementing, and optimizing multi-channel marketing campaigns. With a strong focus on integrating data, technology, and business strategy, they work closely with clients to deliver scalable and effective marketing solutions across complex environments.
Role Overview
This role is responsible for leading the design and delivery of data-driven marketing technology solutions across multiple channels. You will work closely with cross-functional teams to translate business objectives into scalable technical implementations, ensuring seamless execution from data processing through to customer engagement.
Acting as a key point of coordination, you will bridge business, marketing, and technical stakeholders, ensuring alignment and completeness across the full lifecycle of campaign execution.
Key Responsibilities
- Lead the end-to-end delivery of marketing technology implementations, ensuring quality and timeliness
- Translate business needs into detailed technical requirements and solution architectures
- Collaborate with senior stakeholders across business and technical functions throughout project delivery
- Facilitate discussions and workshops to define solution scope and requirements
- Coordinate across teams to ensure alignment and successful implementation of solutions
- Manage multiple priorities in a fast-paced, delivery-focused environment
- Evaluate data, existing campaigns, and performance insights to recommend improvements
- Stay updated on emerging technologies and approaches to enhance solution effectiveness
Requirements
Experience
- At least 5 years of experience in marketing automation within data-driven environments
- Proven experience implementing and scaling marketing automation capabilities in complex organizations
- Demonstrated experience leading technical delivery or implementation projects
- Experience working across multiple systems requiring data orchestration to support marketing activities
- Hands-on experience integrating with both on-premise and cloud-based database environments
- Experience working with both batch and real-time data for marketing use cases
Technical Skills
- Strong understanding of marketing automation platforms (e.g. enterprise-level campaign management tools)
- Proficiency in SQL for data analysis and manipulation
- Experience with system integration approaches such as APIs and data pipelines
- Exposure to data environments across on-premise and cloud platforms (e.g. enterprise databases and cloud infrastructure)
- Familiarity with reporting and dashboarding tools
- Basic understanding of programming languages is advantageous
Additional Information
- Employment Type: Contract/Project Base (4 months)
- Work Arrangement: Onsite
- Salary: Up to SGD 18,000 /month