SMB Partnership Manager - Netherlands

Upway is growing rapidly in the Netherlands and we are looking for an SMB Partnerships Manager to join the B2B team and scale our retailer network across the Netherlands. Your mission is central to Upway’s growth: winning new retail partners, activating them successfully, and driving continuous usage of our trade-in solution as a daily sales tool.

You will work closely with independent bike shops and regional chains, becoming their trusted partner for all sourcing topics. You are responsible for turning signed partners into active partners and for securing high-quality e-bikes at the best conditions through trade-ins, demo bikes, and excess stock.

Your missions:

• Regional Ownership: Take full responsibility for a major bicycle region in your area, managing all business relationships end-to-end.
• Hunt, Close and Onboard New Retail Partners: Identify, prospect and onboard independent bike shops and regional chains in your territory. Your goal is to turn cold prospects into active partners who use Upway’s trade-in tool daily.
• Stock Purchasing: Identify and purchase excess stock from partners to expand our product offering.
• Build Long-Term Trust: The bike industry is built on relationships. You will need to be an available and reliable stakeholder, and just as comfortable talking technical specs with a mechanic as you are negotiating contracts with a business owner.
• Negotiations: Secure the most favorable purchasing conditions for Upway through effective and strategic negotiations.
• Deploy Additional Services: Leverage your network of existing trusted partners to support the deployment of new services as we turn the trade-in platform into a fully-fledged B2B ecosystem (including pickup, dropoff, maintenance, B2B sales…)

What you will need:

• Experience: 2-5 years in B2B Sales, Business Development or Purchasing. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else.
• Hunter Mindset: You are not afraid to push open doors. You enjoy the thrill of closing a new deal and don't take "no" for an answer easily.
• Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time within your region to strengthen partner relationships.
• Analytical Hustle: You use data to prioritize your targets and optimize your routes.
• Negotiation: Proven track record of securing favorable terms through strong negotiation skills.
• A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.
• Languages: Native level in Dutch is a must and professional proficiency in English (for internal reporting).