Profommance marketing Manager

Geko Technologies is seeking an experienced Performance Marketing Manager to lead and optimize our digital marketing initiatives in international markets including Australia, the USA, UK, and Canada. The ideal candidate will have at least five years of experience in B2B marketing, specifically in SaaS, technology services, or lead generation fields. This role focuses on driving measurable growth through comprehensive campaign management, conversion rate optimization, and data-driven marketing strategies. The manager will oversee a team of five professionals and is responsible for coordinating activities, setting strategic goals, and ensuring effective execution of marketing plans. The successful candidate must demonstrate strong expertise with tools such as Meta Ads Manager, Google Analytics 4, and technologies involving Meta Pixel and Conversions API. A deep understanding of CRM platforms, marketing automation, and lead management processes is essential to align marketing efforts with business objectives. This fully remote role demands excellent communication, analytical thinking, and problem-solving skills to adapt to a dynamic and evolving market landscape in IT services, technology consulting, recruitment, and remote staffing sectors.
Responsibilities

• Develop and implement performance marketing strategies across multiple digital channels to drive lead generation and customer acquisition.
• Manage and optimize paid advertising campaigns through platforms such as Meta Ads Manager and Google Analytics 4 while improving conversion rates.
• Coordinate the setup and maintenance of tracking systems, including Meta Pixel and Conversions API, to ensure accurate data collection and reporting.
• Analyze campaign performance data using GA4 attribution models to provide actionable insights and improve overall marketing effectiveness.
• Lead, mentor, and supervise a team of five marketing professionals, fostering a collaborative and results-driven work environment.
• Collaborate with sales and business development teams to integrate marketing efforts with CRM platforms and marketing automation systems.
• Plan and execute campaigns targeting international markets, specifically Australia, the USA, UK, and Canada, adapting strategies to regional nuances.
• Monitor, evaluate, and report on marketing metrics to senior management to guide strategic decision-making.
• Stay informed about industry trends, competitor activity, and new digital marketing tools to keep Geko Technologies ahead in the market.
• Ensure all marketing initiatives comply with brand guidelines and company standards while focusing on enhancing the user experience and engagement.
• Manage budgets, timelines, and deliverables effectively to meet project goals and maximize return on investment.