Product Manager, Consumer

About General Medicine

General Medicine is building a healthcare store that makes it radically simpler - and more transparent - for people to access care. We provide upfront cash and insurance prices for visits, prescriptions, labs, imaging, and more.

Behind that simplicity is complex infrastructure: payer integrations, pricing logic, eligibility systems, reconciliation workflows, and financial rails.

We’re building the systems that make transparent healthcare possible.

The Role

We’re hiring a Product Manager, Consumer to own core patient-facing experiences at General Medicine-from onboarding and search to booking, pricing, and visit follow-up. You’ll define strategy, craft intuitive journeys, and ship polished features that scale across virtual and in-person care, prescriptions, labs, and imaging.

You’ll work with a small, high-leverage team of engineers and designers to make complex healthcare simple, trustworthy, and delightful. This is a hands-on role: writing specs, defining metrics, reviewing experiments, and partnering closely with engineering, while also shaping the product’s long-term evolution.

We’re looking for someone with experience shipping impactful consumer products, turning ambiguous problems into clear solutions, and using data to drive iteration. You don’t need deep healthcare experience-what matters is strong product judgment, analytical rigor, and a track record of creating experiences users love.

What You’ll Do

• Own and evolve a clear consumer product roadmap aligned to company goals

• Define, prioritize, and ship 0→1 features that improve user experience and business outcomes

• Identify the highest-leverage opportunities across onboarding, conversion, booking, and retention

• Partner closely with engineering and key stakeholders to scope, sequence, and execute initiatives efficiently

• Design and run experiments to validate hypotheses and improve key metrics

• Analyze product performance and user behavior data to inform prioritization and iteration

• Translate ambiguous problems into structured plans with measurable success criteria

• Balance speed and rigor - shipping quickly while building durable foundations

• Contribute to broader consumer product strategy and long-term experience vision

What We’re Looking For

• 3-5 years of product management experience, ideally on consumer-facing web products

• Experience owning a roadmap and driving measurable outcomes

• Strong analytical foundation - comfortable defining KPIs, running experiments, and interpreting data

• Track record of improving core metrics (conversion, engagement, retention, etc.)

• Experience operating with ambiguity and setting direction without heavy structure

• Ability to move between strategy and execution - from high-level prioritization to detailed product specs

• Clear communicator who can align engineering, design, and leadership around tradeoffs and outcomes

Nice to have:

• Experience scaling a product from early traction to meaningful growth

• Consumer Healthcare experience preferred but not required

• Quantitative or technical academic background

This is a hybrid role in SF.

How We Work

• Customer obsessed: We stay close to real needs through thoughtful research and continuous feedback from our care teams.
• Design led & data informed: We seek simplicity, ship craftsmanship, and validate with data.
• Operationally grounded: We build tools that make our care teams faster and more accurate, not just prettier.