Microsoft Alliance Lead

About the role

Genzeon has established a dedicated Microsoft Practice and is investing in deepening its strategic partnership with Microsoft. We are

seeking an Associate Director of Microsoft Alliance & Partnerships to own and grow the alliance end to end.

The Alliance Associate Director is responsible for

maximizing the value of Genzeon's relationship with Microsoft - driving joint

go-to-market and co-sell, achieving and maintaining Microsoft Designations and

Specializations, growing Azure consumption, managing the full operational backbone

of the partnership (Partner Center, incentives, tagging, referrals), and

building Genzeon's presence on the Microsoft commercial marketplace. Success is

measured in partnership status, co-sell pipeline and wins, ACR growth, and the

investments and incentives unlocked from Microsoft.

Key responsibilities

Go-to-market & co-sell

• Define

  and drive joint go-to-market (GTM) initiatives with Microsoft,

  aligning Genzeon's offerings to Microsoft's priorities and solution areas.

• Own

  the co-sell motion end to end - build and maintain the co-sell

  solution portfolio, register co-sell-ready offers, manage IP-co-sell and

  services co-sell, and drive deal referrals in both directions with

  Microsoft sellers.

• Partner

  with internal account teams to help close deals by connecting them

  with the right Microsoft sellers and orchestrating joint pursuit activities

  including Account planning sessions.

Designations, Specializations & ACR

• Own

  the roadmap to achieve and maintain Microsoft Solutions Partner

  Designations and Specializations, managing partner points,

  performance, skilling, and audit readiness.

• Drive

  Azure Consumed Revenue (ACR) growth across customers and engagements,

  tracking consumption and partnering with practice teams to accelerate it.

Relationship management

• Build

  and manage relationships with key Microsoft stakeholders, including

  the Partner Development Manager (PDM), co-sell/partner sales teams,

  and relevant business-group and field contacts.

• Develop

  and maintain the annual partner business plan with Microsoft and

  run a regular partnership cadence and business reviews.

Partnership operations & incentives

• Manage

  all partner tagging and attribution - PAL (Partner Admin Link),

  CPOR (Claiming Partner of Record), and DPOR (Digital Partner of Record) - to ensure Genzeon is correctly credited for influence and consumption.

• Own Partner

  Center and Supplier/partner portal administration and hygiene

  (memberships, users, competencies, compliance).

• Track

  and maximize Microsoft incentives, investments, and funding -

  ensuring Genzeon is tapping every available program (incentives/rebates,

  MDF/co-op marketing funds, activity-based and consumption-based

  investments, ECIF and similar deployment/POC funds).

• Manage deal referrals, referral pipeline hygiene, and reporting.

Marketplace

• Prepare

  and own the Microsoft commercial marketplace solutions roadmap,

  working with internal practice teams to identify and shape offers.

• Own publishing

  of offers on the Microsoft marketplace, including professional

  services offers and SaaS transactable offers, and manage their

  lifecycle, private offers, and go-to-market on marketplace.

Enablement & reporting

• Enable

  internal sales and account teams on how to engage Microsoft, use

  co-sell, and leverage partnership benefits.

• Maintain

  a partnership scorecard and report on alliance KPIs - co-sell

  pipeline and wins, ACR, designation/specialization status, incentives

  earned, and marketplace performance - to Genzeon leadership.

• Ensure

  ongoing compliance with the Microsoft Partner Agreement and program

  requirements.

Requirements

Required skills and experience

• 10-15

  years overall, with 5+ years in a Microsoft alliance / partner

  development / partnerships role at a Microsoft partner or ISV.

• Deep,

  hands-on knowledge of the Microsoft partner ecosystem: Solutions

  Partner designations, Specializations, co-sell, and the

  incentives/investment landscape.

• Proven,

  practical experience with Partner Center, partner tagging (PAL,

  CPOR, DPOR), and the Microsoft commercial marketplace (publishing professional services and SaaS transactable offers).

• Demonstrated

  track record driving ACR / Azure consumption growth and co-sell

  pipeline and wins.

• Strong relationship management skills with a network of, or proven ability

  to build relationships with, Microsoft field, partner, and PDM contacts.

• Commercial

  and analytical acumen - able to track incentives, model partnership ROI,

  and report to leadership.

• Excellent

  communication, cross-functional orchestration, and stakeholder-management

  skills.

Highly desirable

• Existing

  relationships within Microsoft's partner and field organization.

• Experience

  taking co-sell-ready and marketplace offers to market, including

  transactable SaaS.

• Familiarity

  with Azure, Azure AI, and ideally healthcare.

• Experience

  supporting Specialization audits and designation attainment.