Content Creator
Confirmed on the employer's own hiring board on Nov 1, 2026. First seen by Alion on Oct 23, 2026. GMG scores B on the Alion truth index.
Who we are:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
Job Summary:
The Content Creator is responsible for developing visually compelling and engaging content across GMG’s brand portfolio. This role creates short-form and long-form content for digital and social media platforms, ensuring storytelling that resonates with youth and lifestyle audiences and supports campaign objectives, product launches, and brand activations.
Job Responsibilities:
- Produce high-quality video, photo, and written content for social, digital, and retail channels.
- Create reels, stories, and short-form content optimized for platforms like Instagram and TikTok.
- Collaborate with videographers, designers, and marketing teams to bring content ideas to life.
- Ensure content aligns with brand guidelines and reflects cultural relevance.
- Analyze content performance metrics and optimize based on data-driven insights.
- Stay updated on trending content formats, emerging platforms, and best practices in digital storytelling.
- Support campaigns, product launches, and community events through real-time content creation.
Functional and technical Competencies:
- Proficiency in Adobe Premiere Pro, CapCut, and Photoshop.
- Strong copywriting and video editing skills tailored for social media.
- Understanding of platform-specific content optimization (TikTok, Instagram, YouTube).
- Ability to analyze content performance and adjust creative strategies accordingly.