Web Developer (Webflow)

About this role:

The Web Developer (Webflow) owns the end-to-end build, maintenance and structure of the GoodHabitz website in Webflow, working closely with the Website Platform Owner, Digital Experience Specialist and the wider digital experience team. This role cares as much about what's under the hood as what's on screen, building clean, well-structured pages that load fast and stay healthy over time. It's a web development role first, requiring engineering fundamentals, with Webflow as the primary build platform. This role sits within the marketing organisation, not an engineering / product team. That means working with campaign deadlines, marketing briefs and stakeholders who think in terms of conversions and content, not technical architecture. You should be motivated by building a website that drives marketing outcomes, not just writing clean code.

Requirements

Role responsibilities:

• Own the Webflow build. Take end-to-end ownership of the build, maintenance and site structure, in alignment with the Website Platform Owner who holds overall responsibility for site performance.

• Keep the project clean. Maintain a tidy Webflow project, caring about structure, class naming and component choices, and how they affect performance and long-term maintainability. Write DRY, maintainable and scalable code, and leverage existing components and utilities rather than introducing unnecessary new code.

• Bring pages to life. Extend Webflow with custom JavaScript/CSS for interactions, animations and functionality beyond native features.

• Build from briefs. Turn marketing briefs from Performance Media, Demand Gen and Brand & Content into pages and site sections.

• Monitor performance. Track site speed and technical SEO, applying performance best practices from the start and addressing issues as they arise. Practical knowledge of Core Web Vitals and how to optimize for them.

• Build for accessibility. Keep WCAG standards in mind so the site is usable for everyone.

• Use AI and automation. Use tools like Claude and Make.com to speed up build, QA and maintenance work. Ship code you can fully explain and stand behind, not AI-generated code you don't understand.

• Take ownership of quality. Proactively flag technical debt, bugs and issues rather than waiting for direction. Consider how development and design choices affect crawlability, including for AI crawlers, and advocate for performance in design discussions, with the Website Platform Owner available to escalate concerns or handle stakeholder pushback when needed.

• Stay current with Webflow. Keep up with platform updates and new features. Test and pilot new Webflow capabilities as they release.

This role is for you if you have:

• 5+ years of web development experience, with recent hands-on production experience in Webflow
• Strong custom JavaScript and CSS skills - comfortable building beyond Webflow's native toolset, grounded in core engineering fundamentals

• Experience with modern JavaScript frameworks (e.g., Next.js, Astro), TypeScript and utility-first CSS frameworks (e.g., Tailwind)

• Strong grasp of HTML5 semantic markup, structuring content to be meaningful to both browsers and crawlers

• Experience with multilingual website builds and how localization affects CMS structure and page architecture

• Solid understanding of technical SEO and how build choices affect crawlability and search performance

• Working knowledge of WCAG accessibility standards

• Experience with animation libraries (e.g. GSAP) for smooth, performant motion

• Experience working directly from marketing briefs, not just specs from a lead developer

• Experience or clear motivation to work in a marketing-driven environment - understanding that priorities, timelines and success metrics look different from product engineering

• Figma fluency, able to work from design files and translate them into pixel-accurate builds

• Active interest in the Webflow platform roadmap and a habit of keeping up with new features

• A clear, intentional approach to integrating AI tools into your daily workflow, backed by sound judgment and code accountability.

This role is not for you if:

• You'd rather execute tickets than set technical standards. This role means owning quality and direction, not waiting for direction.

• You prefer waiting to be told about issues rather than proactively flagging technical debt and bugs.

• You're looking for a purely visual design role. This one requires equal care for what's under the hood: structure, performance and maintainability.

• You're a strong engineer who has never worked in a visual CMS builder and would prefer to keep coding in an editor full-time. The majority of this role is hands-on in Webflow.

• You're a no-code or low-code specialist without a solid web development and engineering foundation. This role requires front-end development skills.

• You'd rather work from fixed specs than engage directly with marketing stakeholders and briefs - or you prefer the structure of a product engineering team over the pace and flexibility of a marketing department.

• You'd ship AI-generated code you cannot fully explain and stand behind.

• You tend to over-engineer solutions that should remain simple.

• You introduce new code instead of leveraging existing components and utilities.

Benefits

Who we are:

Welcome to GoodHabitz, one of the fastest-growing international EdTech companies in Europe. Our mission? To make learning as accessible, engaging, and fun as binge-watching your favorite series, scrolling through your feed, or watching your team score a winning goal.

We create unique online training experiences available in 10 countries, all produced in-house at the GoodHabitz Studios. That's exactly where you'll land: a multidisciplinary team of educational designers, writers, graphic designers, video creatives, and creative producers who turn learning science into experiences people actually want to use.

What we offer:

Become part of the leader online training company in the European market, the benchmark in our sector, and help organisations thrive while you grow professionally at a trailblazing company with unstoppable momentum on an exciting growth journey even as others in the industry face challenges.

• Competitive salary

• Paid time off - 25 days holiday.

• Travel budget.

• Flexible work & tools - work in a supportive environment with the comforts you need, plus a laptop.

• Growth & development - unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth.

• Mental coaching - support from our partner, to keep your mind in top shape.

• Diverse & inclusive teams - work with colleagues from across Europe, bringing different cultures, perspectives, and ideas together.

• Themed events & team-building - from creativity workshops to vitality socials, our events are full of energy and fun surprises.

• Annual Do-Good Day - a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about.

• Pension & insurance - disability and pension coverage for your long-term security.

Ready to be part of our team?

Apply now and become part of the GoodHabitz experience!

Interested and want to find out more? Feel free to reach out to our recruiters by email - [email protected]